Dr. Anna Niedermeier
Freiberuflich, Freelancer / Interim Managerin Marketing und CX /UX, Consulting & Beratung
Fürth, Deutschland
Werdegang
Berufserfahrung von Anna Niedermeier
Bis heute 2 Jahre und 6 Monate, seit Dez. 2021
Freelancer / Interim Managerin Marketing und CX /UX
Consulting & Beratung
Bis heute 2 Jahre und 7 Monate, seit Nov. 2021
Gründerin
HOLY HOME - Der Eigenheim-Podcast
3 Jahre und 3 Monate, Jan. 2018 - März 2021
Lead Brand Experience, Customer Experience, UX Research
Consorsbank- Strategische Optimierung der Markenpositionierung (Vision, Mission, Markenwerte) sowie Brand Manifest, Brand Principles, Brand Filter und Brand Persona. - Strategische Steuerung der Guidelines von Corporate Design, Tone of Voices, bis Bilderwelt - Brand Experience Lead im Projekt Digital Experience Vision - Teil des Innovationsteams einer neue FInanz-App - Strategische Begleitung des YouTube-Projekts mit dem Ziel einer Inhouse-Serienproduktion für Tutorialformate - Fachliche Führung vom Brand Team.
2 Jahre, Jan. 2016 - Dez. 2017
Teamlead Brand Management und Lead Customer Experience Project
HOTEL DE / HRS Gruppe
- Strategic Brand Management: Brand Development, Benchmark Studies, Brand Strategy - Customer Experience Journey Map: Creation of the Map and Identification of Innovation Opportunities for digital Products - Management of integrated 360° Digital Campaigns, Development of youtube Spots - Agencies: metadesign, AKQA, Krieger des Lichts
1 Jahr und 10 Monate, Apr. 2014 - Jan. 2016
Senior Brand Manager
HOTEL DE AG / HRS Gruppe
- Strategic Brand Management: Brand Identity development, new Brand Strategy, new Corporate Design, and Implementation in all digital Products and Marketing - Customer Experience Journey Map: Creation of the Map and Identification of Innovation Opportunities for digital Products - Management of integrated 360° Digital Campaigns - Agencies: metadesign, AKQA, Krieger des Lichts
5 Jahre und 10 Monate, Apr. 2007 - Jan. 2013
Consulting Marketing, Branding and Market Research
FGM Marketingberatung von Prof. Dr. Anton Meyer
- Designed market analysis (cosmetics, streetwear, candles, automotive services) - Designed benchmark studies (cosmetics, energy, online banking) - Developed branding strategy (health care) - Developed marketing strategies and marketing plans (cosmetics, streetwear, candles) - Developed and conducted customer satisfaction and service quality studies (retail, online banking, IT-services) - Developed business ideas and calculated business plans (e-commerce, design, e-platform)
5 Jahre, Apr. 2007 - März 2012
wissenschaftliche Mitarbeiterin
Institut für Marketing, Ludwig-Maximilians-Universität München
- Lectured in German and English (strategy & marketing and service management) - Directed student projects with partner companies e.g. Henkel, Danone, AUDI - Responsible project manager of „M-Excellence“; designed, developed and implemented the program for marketing students with partner companies - Responsible project manager of new media integration in lectures (e-learning platform and podcasts) - Responsible project manager of marketing symposium 2009 for 700 guests
6 Monate, Dez. 2010 - Mai 2011
Marketing, Corporate Social Responsibility
Organic India, Indien
- Designed and conducted market analysis and benchmark study for DACH countries - Introduced and developed customer satisfaction research (B2B und B2C) - Conducted research study on CSR strategy of Organic India (Best Paper Award at Macromarketing Conference in Williamsburg, USA)
3 Jahre, Sep. 2002 - Aug. 2005
Werkstudentin Marketing Limited Edition
Siemens mobile
- Managed and steered the print and internet campaign „Corporate Phones“ - Supported the PR campaign „Grand Prix“ - Agency: designaffairs
6 Monate, Okt. 2001 - März 2002
Praktikum Marketing Nescafé Xpress
Nestlé Deutschland
- Managed events and promotion activities - Created ideas for promotion activities with Baileys and 20th Century Fox
2 Jahre und 1 Monat, Sep. 1999 - Sep. 2001
Ausbildung Werbekauffrau
Werbeagentur Lehmann & Fritz
- Clients: Knorr-Bremse, IBM Lotus, MEAG and further B2B companies - Managed several communication projects (from shootings, flyers, mailings to events and fairs) - Interface between marketing, designers, media and suppliers
Ausbildung von Anna Niedermeier
4 Jahre und 1 Monat, Nov. 2009 - Nov. 2013
Marketing
Ludwig-Maximilians-Universität München
Dissertation zum Thema Customer Happiness
2 Jahre, Okt. 2009 - Sep. 2011
Business Research
Ludwig-Maximilians-Universität München
3 Jahre und 10 Monate, Sep. 2004 - Juni 2008
Neuere deutsche Literatur
Ludwig-Maximilians-Universität München
5 Jahre, Apr. 2002 - März 2007
Betriebswirtschaft
Ludwig-Maximilians-Universität München
Schwerpunkt Marketing
Sprachen
Deutsch
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Englisch
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Spanisch
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