Anna Röser-Dümmig

• Data analysis as a basis for content strategies (i.e. infographics) • Building of reporting structures and adhoc analysis of different touchpoints • Advice on data-driven processes, success measurement and 
web-tracking

• Developing and shaping the content desk of a major customer from the financial sector, in this context • Conception of a dashboard that depicts the development of trending topics and the discussion surrounding the brand and its competitors • Advice on KPI definition and use of analytics platforms

• Digital strategy and media planning • Steering and optimization of traffic- as well as conversion-oriented campaigns on Taboola, Outbrain, Facebook, Adwords and additional networks • Trend analysis and research for digital content creation

• Digital strategy and media planning • Steering and optimization of traffic- as well as conversion-oriented campaigns on Taboola, Outbrain, Facebook, Adwords and additional networks • Trend analysis and research for digital content creation

• Steering and optimization of conversion-oriented campaigns on Facebook, Google and YouTube • Process automation with Zapier • Implementation of automated reporting process using Google Data Studio // About stagelink: Stagelink, the fan-powered tour promoter, crowdsources live events for Internet stars, leveraging millions of online followers to create successful shows and tours for 21st century artists.

Online-Marketing für den Online-Shop der Outletcity Metzingen. Aufgabenbereiche: CRM (Freunde-Werben-Freunde Programm), Online-Marketing (Reporting, Steuerung von Kampagnen: Adwords und Facebook, SEO: Keyword-Strategien und Erstellen von SEO-optimiertem Content)

Werkstudentin in der globalen Kommunikation des Unternehmensbereichs Construction Chemicals (Chemische Lösungen für die Bauindustrie). Aufgabenfelder: Online-Kommunikation (Betreuung von 43 Länder-Webseiten und den lokalen Webmastern vor Ort, Umsetzung von neuen Funktionen der Webseiten), Pflege der Social-Media-Kanäle, Ansprechpartnerin für das Thema Intranet, Schreiben von Artikeln für die Mitarbeiterzeitung

Praktikum in der globalen Kommunikation des Unternehmensbereich Construction Chemicals der BASF SE. Aufgabenfelder: Intranet, Online-Kommunikation, Social Media, Mitarbeitermagazin

Digitale Medien und Marketing