Annarita Galati

Marketing and Predictive Analytics. Support the Clients in understanding business needs, turning them into analytics use cases and defining the best analytical strategy to support the business process. Main projects include: MROI, price and promo optimization and simulation, assortment optimization, customer potential analysis, customer churn, customer satisfaction improvement, development of customer segmentation to support strategic planning, evaluating risk and building risk models.

Digital Marketing activities (SEO, web design, social media and content marketing). Loyalty programs. Product management and promotions (B2C). CRM (online/offline), Predictive Analytics. Insight Analysis. Business Innovation. KPIs and dashboards.

Responsible for the functions and activities of the Digital Asset Management team. Support the client in the asset planning process. Support the creative process in selecting the right creative assets for the campaigns. Content management for social media and websites. Web Analytics.

Product positioning (in terms of pricing, profitability and product configuration) and individual strategic marketing for the markets. Competitive and in depth analysis of the direct competition in terms of volumes, prices and product contents. Benchmarking studies of the competitors’ product contents, product strategy and portfolio, pricing.

Responsible of demand planning, order management, product configuration and new product launches. In depth analysis of production requirement, sales and wholesale expectations and inventory management. Project Management for new contract manufacturing (contract rules definitions and negotiations, implementation of the business practice).

Chrysler/Fiat Integration Project Management. Set up and implementation of all the procedures related to the transition and the Fiat/Chrysler new legal entities management on: sales planning, inventory management, IT migration, reporting.

Management and implementation of all Germany’s After Sales campaigns on a national basis. Promotions, CRM (online/offline), POS material, Digital Marketing (lead generation) for Chrysler, Jeep and Dodge Products. Cooperation with the HQ to design and develop an International Communication portal and loyalty programs. National sales database management – KPI and analytics.

Product Management of Parts, Accessories and Collection. Marketing Plan development. Quantitative and qualitative analysis. Pricing. Dealers and customers promotions, advertising and communication. Management and implementation of all Italian’s After Sales campaigns on a national basis. Promotions, CRM, Loyalty Programs, POS material. Benchmark analysis and product positioning. Responsible for the Chrysler Group Collection Merchandise promotion in terms of campaigns and POS Material. Network Training.

Automotive sector market analysis. Sales planning for Chrysler and Jeep brands. Forecasting studies. Dealers’ performance analysis (retail/wholesale target achievement, inventory management). Competitiveness and sales potential analysis of Italian cities. Monthly market analysis (sales performance) of Chrysler, Jeep and Dodge products and all related direct competitors. Benchmarking studies. Forecasting studies. Customer Profiling. KPIs and dashboards. Reporting and statistics.

IIndustrial and b-to-b market research and consultancy. Industry expertise: automotive, glass, electronic/electro-technic, cables, packaging and transportation. Pricing research, product and brand image and communication research, volume forecasting and market estimates, customer satisfaction, benchmarking study, research on distribution channel, purchase decision process.

Market research and consultancy in transportation, logistic and telecommunication sectors. Methodology: cluster analysis, customer satisfaction and customer loyalty measurement, life style trends and consumption habits surveys, passengers and goods transportation in Europe, service perception and usage.

Data Analysis, Linear and Logistic Regression, Trees (CART and Random Forest), Text Analytics, Clustering, Data Visualisation, Linear and Integer Optimisation.

Data Science, Statistics, R Programming, Machine Learning

Photography, Typography, Illustration and Advertising.

Demographics and Social Statistics