Annette Flach
Angestellt, Director Interaction | UX/UI | Automotive | Consumer Products, BMW Group Designworks
Shanghai, China
Über mich
I am a designer, specialised in UX/UI (User Experience/ User Interface), with more than 15 years experience working for premium automotive OEM companies in Germany, US and China. With my broad knowledge of conceptual development, realisation and production, combined with a solid technical understanding and outstanding global design skills, I have a proven track record of excellent delivery and a wide range of responsibilities. I am goal driven and flexible, with a quick grasp of situations and challenges, coupled with a hands on mentality, inter-cultural sensitivity and a particular talent for executing and relationship building. I am based in Shanghai since 3 years and lead a multi disciplinary design team with global clients.
Werdegang
Berufserfahrung von Annette Flach
Bis heute 2 Jahre und 4 Monate, seit Feb. 2022
Director Interaction | UX/UI | Automotive | Consumer Products
BMW Group Designworks
Designworks is the design innovation studio for the BMW Group. We are the architects of future - designing holistic systems that impact and improve the world we live in. We inspire and challenge the companies we work with to be and stay at the forefront of their industries in design, technology and innovation. For 25 years Designworks has been stimulating the BMW Group as well as a select group of companies with ambitious visions for the future.
As Design Director UI / UX for our Icon Incar studio in Shanghai, my designated role was to lead a team, based on our German studio model to ensure the greatest possible transfer of knowledge and achieve the highest level and quality for our global clients in Asia.
Development / design of the series production, navigation and guidance for BMW and MINI cluster / centerstack and HUD. • Interdisciplinary lead • Lead for the lifecycle and new cluster / centerstack generation for MINI (premiere at Shanghai Autoshow 2021) • Creation of the new iconic MINI design generation and its series development and realisation • Creation of the architecture and interaction concept to the branded UI design for Huawei Automotive
2008 - 2017
UX/ UI Design
Freelancer
Lead series, innovation and research projects for Audi, Ford and BMW: • Conceptual and creative development UX / UI for the upcoming BMW operating system and electric vehicle generations • Series production of BMW operating systems and supervision of the production processes on site, at customers and suppliers • Control and planning within the project team • Research and concept of a new eScooter generation with a holistic ecosystem
2009 - 2014
Grafik/ Illustration
Newell Rubbermaid
• Conception, development and coordination of multilingual design projects • Graphic design, packaging design, illustration, logo design, infographics, web graphics • Illustrations, character design, composing, image processing, final artwork, print processing
2008 - 2009
Grafik
MacroPlan
- Kataloge: Konzeption, Gestaltung, Layout, Satz, Bildrechereche, Reinzeichnung nach CI-Vorgaben, Druckabwicklung
2007 - 2008
Grafik
Frueling Advertising
- Konzeption und Entwicklung von Ideen für Web und Print (Werbung, Verpackung, Kataloge) - Produkt- und Packaging Design für POS-Materialien
- 2- und 3-dimensionale Enwicklung und Gestaltung von Automotive Interior Design Features - MMI und User-Interface Grafiken - Packaging Design
2006 - 2006
Industriedesign
Industrielle Produkte
• 2/ 3 dimensional development and design of sanitary facilities in complex building structures for Villeroy & Boch, Keramag and Duravit
- grafische und inhaltliche Tätigkeit zur Konzeption von Fahrerinformationssystemen - Entwicklung neuer Informationsdesignkonzepte in Fahrzeugen
2004 - 2005
Automotive Interior Design
Delphi Mechatronic Systems
• 2/ 3 dimensional development and realisation of projects for Daimler Chrysler, BMW, Volvo, Jaguar Cars Ltd. • Concept work • Content and graphical preparation of presentations for national and international automotive companies
2003 - 2004
Online Editor
mediaworx berlin AG
• Online editor, graphical assistant for picture editing • CMS
Ausbildung von Annette Flach
1998 - 2003
Produkt-/ Industriedesign
Hochschule Düsseldorf (HSD) University of Applied Sciences
Diplomthema: Konzept, Konstruktion und Realisation von elektromechanischen Bauteilen annetteflach.portfoliolounge.com/portfolio/product
1994 - 1998
Goldschmiedin
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut