Annika Kamphues

As Lead for UX Research at REWE digital, I act as voice of the customer in our company. I perpetually strive to optimise the digital web and omnichannel experience of our customers by user research. Therefore, my team and I determine and meet research needs during the product development, make sure that the gained user insights are circulated within the company and facilitate user-centered product development.

I was co-responsible for growing and shaping the UX Research team at REWE digital, by maturing the UX-testing program, broadening the research portfolio (e.g. testing on location, diary studies, focus groups, lean testing) and training several new researchers. I helped to plan and manage resources, the research roadmap and our research strategy. By conducting and spreading the insights of diverse qualitative research studies, we helped to inform and improve our product development.

As UX Researcher, I built and established the UX Research practice in our product development. First and foremost, my job consisted in planning, conducting and analysing research projects in our self-managed in-house-lab to evaluated the user experience as well as the needs, motivations and problems of our users. This way I was able to act as advocate for the user, working closely together with UX/UI designers, developers, POs, and PMs to push users’ needs into the product development.

Usability und User Experience Forschung As Researcher Manager at phaydon, I run and was responsible for several qualitative research studies. These studies were conducted for different companies in the field of telecommunication, media, FMCG, finance, insurance, and energy. I gained insights by using several different methods, including UX-tests, rapid prototyping, expert appraisals, eye tracking, concept tests, focus groups, persona studies, and online diary studies.

Marktforschung - User Experience und Usability Forschung I started my career in research as Junior UX Researcher at phaydon, assisting senior researchers at qualitative research projects. I helped... - Creating the test plan / moderator’s guide - Running the research, e.g. usability tests - Analyzing results and compiling reports including actionable recommendations

- Auswertung qualitative Daten (v.a. kodieren freier Interview-­ und Fragebogenantworten mit Verbaco). - Betreuung internationaler Kunden und Untersuchungsteilnehmer während Fokusgruppen

Mitarbeit an einer Studie zum Einkaufsverhalten im deutschen Einzelhandel für einen internationalen FMCG-‐Konzern. U.a. Konzeptentwicklung für die Auswertung des Onlinefragebogens (> 300 Teilnehmer), Datenqualitätsmonitoring und Betreuung der Studienteilnehmer. Mithilfe bei der Planung, Durchführung und Auswertung qualitativer Studien im Bereich Food, Pharmazie und Handel/Versicherungen.

Studentische Hilfskraft in der Abteilung für Biologische Psychologie und Sozialpsychologie des Instituts für Experimentelle Psychologie der Heinrich Heine Universität Mitarbeit an Promotionsstudien zur olfaktorischen Wahrnehmung (Planung, Durchführung, Auswertung, Ergebnisaufbereitung und ­‐präsentation). V.a. Untersuchungsleitung für sozialpsychologische Experimente (u.a. Messung physiologischer Korrelate bei Studienteilnehmern). Zudem Anleitung von Bacheloranden und Praktikanten.

Verantwortlich für eigenes Projekt zum Thema Online­‐Shopping (Fragebogenentwicklung, Programmierung einer Online-­Version mit SSI Web, Teilnehmerrekrutierung und Auswertung). Mitarbeit bei der Planung, Durchführung und Auswertung qualitativer und quantitativer (internationaler) Studien in diversen Marktsegmenten (v.a. FMCG).

Kognitionspsychologie und Ergonomie, Neuropsychologie, Klinische Psychologie

Mathematisch-Naturwissenschaftlicher Schwerpunkt