Anny Chen

•Drove Cisco China’s growth strategy through strategic business planning, partnerships, investments, and innovation; Identified market transitions and opportunities for growth;Provided insights and recommendations in assisting senior executives with critical decision-making on Cisco’s business transformation

•Led Smart Home business, new product & technology, and marketing within the Internet of Things (IoT) Group; Developed and implemented business, mid and long-term strategy, solutions, and strategic marketing plans to drive competitiveness and gain market share in China; The China team contributed 70 percent of revenue derived from Intel’s Global Smart Home Division

•Developed and executed international product strategic plans and three years product roadmaps to establish market presence and increase revenue & profitability across (Global Emerging Markets) GEM; Assisted company in generating USD 270 million in annual revenue •Created launch kits and provided new product’s marketing and commercial strategies, such as price positioning, target market, competition, selling points, and users’ needs and benefits

•Designed and executed marketing campaigns for trade shows, monthly email blasts, and Google AdWords; Increased overall direct, organic, and paid search engine traffic by 23 percent •Analyzed and managed risk issues by identifying, measuring, and making decisions on enterprise risk; Assisted the company in achieving total profitability of USD 4.5 million while optimizing underwriting quality

Honors: Dean’s List Tribute (Fall 2008); Best Entrepreneurial Business Plan (2011-2012)