Dr. Antonio Lorenzon

Coordinating the multifunctional team of communication experts (Snacks Kellogg’s Managers + International Agencies + Local Agencies networks) responsible to activate and bring to life all Kellogg Snacks EMEA Marketing Initiatives and to coordinate/enable all local market adaptations and plans (EMEA – 900M € sales).

HUGO BOSS FRAGRANCES (Global – 630M € sales): Responsible for design and rollout of Product and Commercial Innovation globally: new product development, marketing and communication campaign, multifunctional team leadership, training & Coaching. PRINGLES SNACKS (EMEA – 490M € sales): Responsible for Pringles EMEA base business organic growth (82% total Pringles Business) through Design and Delivery Commercial Initiatives from concept design to local executions on EMEA markets. Trained 150+ managers.

MARKETING CONSULTANT: Responsible for envisioning and executing strategic and operative projects focused on Brand Management, Marketing Strategy, Consumer Behavior, Training &Coaching and Knowledge Management. RESEARCH SCIENTIST: - University of Milan – Assistant Professor in Marketing Management and Consumer Behavior, - MIT SLOAN and RSM – International Lecturer in Marketing and Communication

Account Manager for National clients (De Longhi Group, Benetton Group, Safilo Group) and local SME with “End-to-End” responsibilities for all Web-Marketing projects.

RESULTS: - The only Ph.D candidate with the Dissertation Paper published on an “A-rating Journal” (The Journal of Interactive Marketing - TOP 20 Business Journals Worldwide) – tile of the paper: “Online Trust: State of the Art, New Frontiers, and Research Potential”

Visiting Scholar for one year (July 2006 - August 2007) at MIT Massachusetts Institute of Technology - SLOAN School of Management. Supervisor: Prof. Glen Urban - Full Professor at MIT SLOAN Business School

Specialization in: Marketing Strategy and Brand Communication. Erasmus Exchange Program: from August 2000 to April 2001 - Uppsala (Sweden) - Uppsala Business School.