Anurag Datta

Business Development of Material & Structural Testing Machine, Contract Testing & Aftermarket Services. - Transformed the Service Sales organization for a focussed coverage of government business & large accounts in Renewable Energy & Automotive segments, delivering a 40% record sales growth in 2020 - Streamlined the sales & delivery organization, implementing major changes to the sales processes & contracts, increasing the ROS by 5%

Sales of Diesel Generator Sets to Manufacturing, Construction, Telecom & Data Centre customers. - Attained buy-in from the leadership team for a product improvement through accelerated means for the India market, making use of localized components to keep pricing at 8-10% premium over the strongest competitor. Executed the go-to-market strategy resulting in 20% of the sales coming from the new product

Sales of Engine Parts, Service, Rebuild & Retrofit solutions to Marine & Offshore, Power Generation, Energy & Industrial segment. - Propelled the connected assets strategy by mentoring the sales team to retrofit the equipment of long-term service agreements customers during planned maintenance visits, delivering an annual sales growth of 20% - Revitalized the coverage strategy of large industrial OEM’s and achieved incremental aftermarket sales growth of 15%

Sales of Diesel & Gas Engines to Shipyards & Shipowners with focus on Offshore, Ferry, Navy, Fishing & Cargo segment. - Implemented a consultative sales strategy to persuade the end-users in the Middle-East region to select the company’s products/solutions at an initial stage, achieving 30% growth in sales

Sale & Business Development of Energy Efficiency services to Offshore & Marine customers. - Exceeded targets by 100% and expanded client base by adding new accounts are amongst the largest shipping/offshore companies in the world and generating sales revenues worth USD 2 Million - Led market research to evaluate potential investment opportunities worth over USD 100 million by a German private equity firm; in areas of fuel & energy efficiency within the maritime sector

Operation & Maintenance of Diesel Engines, Boilers, Purifiers, and other machinery on-board Cargo Ship. Managed inventory to ensure ready availability of the parts & consumables at all times - Launched a condition monitoring and maintenance strategy for ship’s equipment, reducing failures by up to 30% - Optimized the consumption of lubricating oil on-board by deploying strategic handling and purification procedures, saving 10% of the annual cost

General Management