Arne Heinemann

Managed one of Hamburg’s most innovative Green Tech start-ups, marketed an internationally patented natural air purification system D2C, venture-funded. Lead a core team of dedicated FTE´s and external freelancers. Key Achievements: Set up and shaped the entire D2C business model through the entire value chain. Created state of the art E-Commerce platform, fuelled by holistic Social Media Marketing (paid and organic reach) and SEO/SEA for fast-paced expansion. Increased revenue fivefold in 2 years

Full P&L responsibility for the D-A-CH subsidiary, €10M annual revenue Led a team of 22 direct reports Created growth strategies for various brands in B2B and B2B2C environment C-level partnerships with Key Accounts Reported upstream to the Group's CEO Key Achievements: Drove sales at an annual growth rate of 10% and improved EBIT 21% in 5 years Initiated a new selective distribution concept (pay for performance) Managed an acquisition, including restructuring and profound change-management process

Successfully managed and developed key accounts (Metro Group, Rewe Group, Electronic Partner:, Medimax, Karstadt/Kaufhof) Responsible for €100M annual revenue budget Led annual contract negotiations, portfolio selection and promotional activities Three direct reports, functionally led team of Area Sales Managers Reported upstream to Managing Director. Key Achievements: Sustainably built strategic customer relationships that resulted into significant increase in in-shop and market share

Expat and Regional Marketing Lead for Sonicare and Avent Category P&L responsibility (€150M top line sales) Functional lead for National Marketing Managers Supervised annual marketing strategy execution Managed phases of advertising plan (TV, print, online/social media). Reported upstream to VP Global Marketing Achievements: Drove year on year market share during global recession via creative marketing activation and product innovation. Developed “European Growth Plan” that gained approval by CEO

Successfully managed multi-level relations with key customers for categories Flat TV, Video/Audio Responsible for an annual €80M revenue budget Led annual contract negotiations, determined portfolio selection and customer-specific promotional activities Key achievements: Sustainably built and grew strategic customer relationships and regularly met or exceeded sales and profitability targets Developed, pitched and supervised implementation of shop-in-shop system that doubled sales in respective outlets

Responsibility for category P&L via full control over marketing mix Successfully launched new product innovations through the line (ATL, BTL, Online, PR) Managed 2 direct reports Key achievements: Initiated new business model for sourcing and marketing MP3 players that was implemented company wide Drove MP3-player business to 12% market share points increase within 1.5 years, leading to #1 position in the German market Reported upstream to Senior Marketing Director

Successfully launched and managed two new product lines and represented these at various national Key Accounts Briefed marketing agencies for launch campaigns and successfully organised national customer events Reported upstream to Marketing Director & Channel Manager