Arsenia Nikolaeva

WeQ are experts in mobile ad tech, driving user acquisition and engagement at a global scale. The team of over 100 professionals, covering over 30 nationalities, is led by industry veterans from the mobile advertising space and combines a client-centric approach with purpose-built, state-of-the-art technology.

crobo is a mobile marketing and user acquisition company based in Berlin and San Francisco. Powered by data, it specializes in digital marketing solutions for mobile apps. crobo analyzes user data of its 800+ carefully selected distribution partners worldwide to act as a digital matchmaker between app developers and their relevant target groups.

Was responsible for corporate communications (including crisis communications), PR, social media (increased Fyber’s Twitter following by 14%), industry and internal events.

Communications from A to Z: internal, external, online and offline. Event management for industry conferences and internal company events. Carried out a number of employee branding projects. Overseeing all Fyber’s social media channels. Experience working with Oracle and Salesforce systems. Extensive knowledge of Wordpress, Campaign Monitor, Mail Chimp, and Sprout Social tools.

Focused on employer branding with the objective of raising company awareness in the developer communities of Berlin and in Europe. This included formulating strategies with the internal stakeholders as well as the management of recruiting and thought leadership events. I organised internal and management level events. I took care of internal communications, collateral creation and assets for events and contribute to the company blog.

In this role I was providing support to all Nintendo European Marketing and PR activities, setup and installation of software and hardware at event location. I’ve helped organisation and smooth running of such events as Gamescom 2013 (Cologne, 340,000 visitors) and Igromir 2012, 2013 (Moscow, c. 100,000 visitors). I was part of a small team that provided all technical support for European localisation process. I was also doing security analysis, prevention, and mitigation of security and business risks.

Migration studies, terrorism prevention, languages

Italian, German, Comparative political studies; History of Diplomacy, International Relations, Post-modernism