Dr. Barbara Töns
Angestellt, Chief Marketing Officer (CMO), Gantrex
Brüssel, Belgien
Über mich
Dynamic Marketing and Pricing executive with extensive global experience in building brands and profitable growth through integrated cross-functional Marketing. Blending creative and logic (performance data) to drive growth. Proven success in driving top line profitability through Pricing initiatives. Expert in value pricing, behavioral pricing initiatives.
Werdegang
Berufserfahrung von Barbara Töns
Bis heute 6 Jahre und 8 Monate, seit Nov. 2017
Chief Marketing Officer (CMO)
Gantrex
Executive Committee member / Marketing Vorstand
3 Jahre und 7 Monate, Apr. 2014 - Okt. 2017
Global Marketing Director
Magotteaux
Responsibilities: Strategic Planning, Marketing Strategy, Channel Management
4 Monate, Feb. 2012 - Mai 2012
Director Aftermarket Consumer Services
Electrolux EMEA
Responsible for aftermarket consumer services business growth, adjacent business development
3 Jahre und 11 Monate, März 2008 - Jan. 2012
Product Marketing Manager EMEA
WR Grace
Management of EMEA product portfolio and pricing strategy
2003 - 2006
European Product Marketing Manager
DaimlerChrysler
Responsibilities: Brand Management, Pricing Strategy, Product Management
2001 - 2003
European Product Strategy Manager
DaimlerChrysler
Responsibilities: Product Management, Pricing, Market Research
2000 - 2001
European Business Strategy Manager
DaimlerChrylser
Responsibilities: Business Development, Strategic Planning
1999 - 2000
European PoS and Sponsorship Manager
DaimlerChrysler
Responsibilities: Event Marketing, POS Strategy, Communication
1996 - 1999
European Pricing Manager
DaimlerChrysler
Responsibilities: Pricing Strategy, Market Research
5 Jahre, Okt. 1991 - Sep. 1996
Different Marketing and Project Leader positions
Ford Motor Company
Held several project leadership positions in Sales and Marketing areas in Germany and UK Responsibilities: Channel Marketing, Brand Management
Ausbildung von Barbara Töns
2006 - 2010
Marketing/Pricing Strategy
Switzerland
Doctorate degree in Marketing/Pricing Strategy
1989 - 1991
International Management
Vlerick Management School, Leuven, Belgium
Major in International Management Minors in Marketing and Finance
1985 - 1989
International Economics and Business
Northwestern State University, USA
International Economics and Business Management
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Französisch
Fließend
Niederländisch
Gut
Spanisch
Grundlagen