Bayard Saunders

Created brand advertising, marketing and promotions, using online internet and mobile communications strategies, social media, public relations and events. Clients included HCA/TriStar Healthcare, Ochsner Health, AmSurg, The Little Clinic, Ebonite Sports, Fazoli’s Restaurants, Stoney River Restaurants, The United Methodist Church, Peabody Hotels, Pigeon Forge CVB, Palm Beach FL CVB, Cricket Communications, and the Nashville Symphony.

Directed all marketing communications: analytics and research, strategic planning, advertising, permission-based CRM, search engine optimization, direct mail, word-of-mouth marketing promotions, CGM consumer generated media and product pricing programs. Doubled annual revenues first two years, increasing both sales volume and channel revenue while reducing marketing budget.

Opened and managed WPP Group/Y&R Public Relations agency, Southern California region operations, market practice leadership and new business development. Recruited and mentored team of 20 PR professionals for clients including DC Shoes, Sony Electronics, Qualcomm and Peregrine Systems, reopening offices in San Diego and surpassing $5 million first-year billings.

Directed all marketing and communications activities, increasing annual revenue from $0 to $25 million in 18 months, and ranked the #2 auction site after eBay by PCData. Negotiated all new business development contracts for advertising and co-branding with strategic alliance partners TheGlobe.com, About.com, and Mail Boxes Etc (UPS). Principal in acquisition negotiations with InfoSpace. Directed all outside PR and advertising agencies, internal marketing, PR and business development teams.

Recruited to initiate and evolve new digital printing and internet solutions division of the oldest US public company, exceeding revenue goals by 50% for first year operations. Opened satellite sales offices in Chicago, Cleveland, Boston, Dallas, and New York, leading sales and new business development teams to $100 million annual sales for second year of new division. Clients: Bodyglove, Lincoln-Mercury, Brooks Brothers, and Procter & Gamble.

Directed brand communications for Chrysler and Plymouth divisions including research, direct marketing, merchandising, events and promotions, dealer education and customer communications. Created the first US automotive websites (www.Chrysler.com and www.Plymouth.com).