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Beat Welti

CEO

Angestellt, CEO, Bofrost Suisse
Zürich, Schweiz

Fähigkeiten und Kenntnisse

General Management
FMCG Business
Digital
Retail management
Öffentlichkeitsarbeit
Branding
Vermarktung
Unternehmensführung
Internet Marketing

Werdegang

Berufserfahrung von Beat Welti

  • Bis heute 3 Jahre und 9 Monate, seit Aug. 2021

    CEO

    Bofrost Suisse

  • Bis heute 6 Jahre, seit Mai 2019

    Member of the Board

    CPM Switzerland AG (Omnicom Group)

  • 1 Jahr und 11 Monate, Sep. 2019 - Juli 2021

    Principal

    Heidrick and Struggles

  • 2 Jahre und 4 Monate, 2017 - Apr. 2019

    CEO CH & AT (Drinks & Food)

    Bischofszell Nahrungsmittel AG

    Responsibilities: • Total result and growth responsibility for the sites Bischofszell, Ecublens as well as for the subsidiary “GASTINA” in Frastanz, AT • Responsible for about 1,200 employees and CHF 600 million turnover • Member of the MIGROS Senior Management • Responsible for the creation and further development of the company policy and strategy • Representation of the company in the public and in different industry-specific committees

  • 2013 - 2017

    CEO Oswald (Unilever) CH & AT

    Unilever

    • CEO of OSWALD Nahrungsmittel GmbH (subsidiary of UNILEVER) • Total P & L responsibility • Strategic further development and new alignment of the overall business • Management and development of the Management Board as well as more than 350 employees • Member of the UNILEVER Management Board and co-responsibility for the CH business • Member of the European (DACH) UNILEVER Management Team • Creation of a modern, performance and success-oriented corporate culture

  • 2006 - 2013

    CEO CH, D & CN

    SCHULER St. JakobsKellerei

    • Total responsibility for the profitable growth of the markets in Switzerland, Germany and China • Group-wide management functions in the area of marketing and sales • Development and expansion of existing and new markets • Responsible for the positioning, differentiation and strengthening of the umbrella brand • Creation of a dynamic, motivated and success-oriented corporate culture • Driver for the development and implementation of a successful innovation pipeline

  • 2000 - 2005

    Marketing Manager

    Mars

    • P & L responsibility for chocolate, biscuit, ice cream and yoghurt • Strategic portfolio management under consideration of the entire marketing mix • Turnover responsibility of more than CHF 50 million • Member of the European Management Team • Media and communication responsibility for all MARS categories, budget CHF 60 million

  • 1995 - 2000

    National Account Director & Product Manager

    Lindt & Sprüngli

    Responsibilities: • Marketing responsibility for the strategic most important segment “Bars and small formats” • Turnover responsibility of CHF 45 million and strengthening of the umbrella brand “LINDT” National Account Manager January 1995 - January 1999 • Responsible for CHF 50 million turnover • Sales responsibility for the most important key accounts in retail • Management of Regional Sales Managers and the sales force

Ausbildung von Beat Welti

  • 2009 - 2010

    Universität Sankt Gallen (HSG)

  • Bis heute

    Zurich University of Applied Sciences/ZHAW

  • Zürich

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

  • Französisch

    Fließend

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