Belén Roldán Franco

Designed multiple Zalando employer branding campaigns driving increased employee satisfaction and attracting top talent. Created and implemented a visual design system and editorial layout for Zalando P&O job families documents, improving document consistency and navigation. Produced and finalized artwork for multiple ZMS campaigns, including landing pages, presentations, and assets, driving more conversions. Created a successful wine brand resulting in increased market share. Designed several websites.

Built and implemented an iconography system (Icons, templates, guidelines and library) fostering design consistency and efficiency. Conceived collaboratively the employee anniversary program for Zalando boosting employee loyalty and strengthening company culture. Designed collaboratively branding and visual identity strategies for multiple Zalando corporate and external events (Print & Digital) increasing event attendance and brand visibility. Posters, Flyers, Invitations, Signage, etc.

Developed branding and packaging solutions for restaurants, bars, and Food & Beverage companies, increasing brand visibility and customer engagement.

Co-founded a communication agency, responsible for project management and creative execution across event’s branding and marketing materials for Spanish governmental agencies. The special ability to deeply understand and meet client needs fostered strong partnerships, positioning the agency as a trusted partner and driving business growth.

Illustrated elements & designed video screens at a video game studio in Paris, gaining experience in illustration and concept art.

Managed a key client account, delivering impactful print materials (catalogs, brochures) and driving business growth.

Design teacher for employees for Freehand vector illustration program