Benjamin Cerletti
Angestellt, Trade Marketing Director, JT International SA
Geneva, Schweiz
Werdegang
Berufserfahrung von Benjamin Cerletti
Bis heute 8 Jahre und 1 Monat, seit Mai 2016
Trade Marketing Director
JT International SA
Bis heute 11 Jahre und 5 Monate, seit Jan. 2013
Global Trade Marketing Manager
Japan Tobacco International - JTI
- Trade Activation - Commercial Planning - Channel Strategy - Restrictions
3 Jahre und 4 Monate, Jan. 2013 - Apr. 2016
Channel Strategy Manager
JT International SA
1 Jahr und 10 Monate, März 2011 - Dez. 2012
Marketing Manager
Japan Tobacco International - JTI
- Responsible for consumer & direct marketing strategy in-line with brand & trade strategy. - Defined & executed portfolio of consumer activation initiatives (e.g. Open Air Festivals) and on-site consumer engagement initiatives. Contracted Horeca outlets and implemented events. - Strengthened senior team leading competencies heading a group of 7 individuals (setup team structure, job descriptions, hiring strategy and training & development plans).
10 Monate, Mai 2010 - Feb. 2011
Group Brand Manager
Japan Tobacco International - JTI
1 Jahr und 2 Monate, März 2009 - Apr. 2010
Key Account Manager, Regional Field Force Manager
Japan Tobacco International (JTI)
- Acquired senior Marketing Management skills by leading portfolio & brand strategy, product development (line extensions, limited editions), consumer research capability & activation. - Responsible for brand teams (4 individuals).
1 Jahr und 7 Monate, Aug. 2007 - Feb. 2009
Key Account Manager
Japan Tobacco International (JTI)
- Acquired in-depth knowledge in change management by implementing re-organization in Field Force. - Developed enhanced performance review process (of teams & individuals). - Proven leadership abilities by managing the Field Force (13 individuals). - Demonstrated strong Key Account Management skills driving share of market & profitability. - Negotiated commercial agreements representing 45% of JTI turnover and 60% of earnings in CH.
10 Monate, Sep. 2006 - Juni 2007
Product Manager
Swisscom Mobile
4 Jahre und 3 Monate, Juni 2002 - Aug. 2006
Brand Manager
Lever Fabergé, Unilever Schweiz
Ausbildung von Benjamin Cerletti
2 Jahre und 1 Monat, Sep. 2000 - Sep. 2002
Media and Communications Management
University of St. Gallen
2 Jahre, Okt. 1998 - Sep. 2000
Economics
University of Basle
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Chinesisch
Grundlagen
Französisch
Gut
Spanisch
Grundlagen