Benjamin Curtis

Pricing Manager for all products and services offered in seven countries Owner for all retail pricing, both list prices and sales prices Defining discount rates for promotional activities Establishing the concept of margin-neutrality to determine the risk associated with proposed price changes Analysing sales figures to gauge success of promotions and provide forecasts Conducting extensive benchmarking and analysis of competitor pricing

Category Manager owning a $60m product portfolio across 12 European markets (implementing the AC Nielsen Consumer-Centric Approach) Formulated product strategies for each category and subcategory Launched new products, delivering tens of millions of dollars of revenue and margin Provided short- and long-range forecasting for the business Introduced profitable pricing principles to support sustainable growth Developed pricing skills, becoming the Pricing expert for the business unit

Optimised B2C websites in 20 countries in Europe and Asia-Pacific Analysed customer flows using Omniture to identify and remove obstacles, directly increasing average order values in all countries by more than 8% Adjusted product prices to drive significant improvements in margin Launched new products and developed Go-To-Market activities

Managed the affiliate programme across Europe Integrated disparate Affiliate efforts across 14 countries into one aligned programme Delivered growth in all 14 markets, managing B2C marketing campaigns in 10 different languages Became the worldwide expert within the business unit on affiliate marketing Launched additional programmes in India and Japan

Country Manager for Pixaco UK and Ireland Grew the business from Pixaco's 2nd smallest unit to 2nd largest Drove expansion to Ireland and the USA Responsible for Customer Acquisition, Sales, CRM, SEM and Customer Support in these three markets Facilitated the merger of Pixaco UK with Snapfish UK following HP's acquisition of Pixaco

Thesis topic: Shear stresses in turbulent river flows