Birgit Geiberger Boersma

Responsible for driving & delivering Product UX Strategy, Research & Design of 7 large, distinct product groups for both customer & co-workers alike. The Ventures & Services Domain consists of: Circular Ventures (Amsterdam), Home & Core Services (Amsterdam), Customer Support Returns (Malmö), Customer Support Remote Selling (Philadelphia), IKEA for Business / B2B (Madrid), & IKEA Food (Madrid). Leading a team of 40+, incl. Design leader, Experience-, Interaction-, Service Designer, & User Researcher.

2020/21 In-Season Experience Design lead - Built, lead and established horizontal design practice that operates across all digital teams responsible for the global UX of all brand moments (Olympics, Euro, Run for the Ocean) 2019/20 Product UX Design lead in the global product leadership team + leading a product area 2017/18 Head of UX & User Research in the Global experience design team

Director Local Liaison

Creative Direction UX | Interim Management | User Experience Design | Interaction Design | Consultancy | Speaker at International Conferences | Trainer: Design, Branding & Usability | Organizer UX Design workshops

I judged the categories: Engaging: Capturing attention, creating delight and delivering meaning Expressing: Enabling self expression and/or creativity

Onboard and mentor local groups and guide new groups into becoming active locally, regionally & globally | Assist the Board of Directors in understanding the regional needs and how best to support our local groups | Assist the Board of Directors in evolving and defining an appropriate governance model of Local groups to support the growth of Local groups worldwide | Pull together and manage a core IxDA European team | Develop and execute vision for IxDA Europe ||| Europe & Africa 2012-2013

Birgit is User Experience Director at Osudio in Amsterdam, helping clients to put solid UX & digital brand strategies in place, and designs tailored solutions for different digital devices. Birgit is responsible for building up the UX department in Germany and is managing a UX team (UX & Visual Designers) in Amsterdam.

Aufbau und Leitung des Hamburger Chapters der IxDA (Interaction Design Association). http://ixdahamburg.de/

Co-Chair Outreach Europe - Interaction awards 2012 | Founding team Regional PR/Marketing in Europe for Interaction awards | Peer Reviewer The Interaction Awards are IxDA's inaugural international Interaction Design awards, with selections celebrated at the Interaction12 in Dublin in February 2012. With over 30% submissions from Europe and a global participation of 33 countries the awards are considered a big success.

Creative Direction UX | Art Direction | Visual Design | Interaction Design | UX Design | Design Management | Project Management | Professional Speaker on International Conferences | Trainer for Design, Branding and Usability Workshops

Art Direction | Concept | Corporate Design