Birgit Kramer

Lead development and implementation of digital campaigns for ~ 250 events/5 brands that drive engagement and new audiences across digital touchpoints with specific focus on social media and paid digital advertising. Lead cross-continental digital team, manage 7-digit annual budget.

Responsible for Web, App, Social Media and Email marketing for all IRONMAN brands in the EMEA region, with currently ~100 races, multi-national team leadership (10-12) & working with international digital agencies. (1-2)

Management and roll-out of strategic digital projects (website relaunches, SEO, UX, app, Google ads, GTM, Google Search Console etc.) in EMEA in alignment with various stakeholders in EMEA and the US; Onboarding and marketing project management of EMEA licensees (coordination of all marketing assets incl. interfaces to graphic/video design, sponsorship, athlete service, athlete development, event marketing, legal and operations)

coordination, support and training of local website and social media team in EMEA for IRONMAN and sub-brands; conception, Creation & Implementation of Facebook ads; roll-out and evaluation of digital brand and marketing campaigns; development and implementation of website and social media guidelines and strategies in cooperation with central departments in Frankfurt, London and Tampa; website manager of eu.ironman.com and community manager of IRONMAN Europe for Facebook, Instagram, Youtube,

Macroeconomic, Market & Application Specific Analysis, Market Models, Market & Business Simulations, Reporting Systems & Business Analysis, Strategic & Operational Planning + Project Nov, 2013: Organization of Global Internal Sales Training for 370 Persons in Shenzhen/China in Cooperation with Sheraton Shenzhen Dameisha and CITS Shanghai/China

As interface between marketing and IT I was responsible for different online activities: Set up of Website concepts, Website evaluation & consultancy, data management, website related customer support (data management, advertisement), editorial journalist of the monthly newsletter and blog, sales activities (pricing model for tourism card).

I was responsible for the check-in and check-out (incl. accounting) as well as for coordination and organization of various activities (Restaurant, Bar, Housekeeping, Spa, customer requests etc.)

As sports instructor for Beach Volleyball, Surfing & Nordic Walking I was responsible for various groups of school kids (between 12-18 years) to train them in the respective sports field

I worked in the areas of performance diagnostics, sports rehabilitation as well as in heart rehabilitation. In performance diagnostics I assisted Dr. Bernhard Riegler in the execution, documentation and analysis of exercise tests for different athletics (top athlete, secondary blood athletes). In the sports and heart rehabilitation I was in charge of instructing people in endurance, weight and stabilization training.

In spring and in the late summer Nike aspired to inform their customers about their new developments. I was responsible in promoting Nike running shoes in different sport stores (Sport Experts, Giga Sport, Intersport Eybl). It was also my responsibility to record products I sold, product prices, customer feedbacks etc. for their market research.

I was responsible for welcoming guests, daily office activities, the selling of beverages and snacks as well as checking rooms.

This course represented the opportunity for employees in different trades to be trained further. I was responsible for training beginners and advanced learners in MS Word. The main content of my lectures for advanced learners consisted of preparing them for the European Computer Driving Licence Exam.

Italian; Advertising Art & Printdesign (Photoshop, Illustrator, Indesign)

Grading: with honors; Focus Segments: Market Research, Project Management, Innovation Management; Diploma thesis: A Business Concept Proposal for the Service Provider "The Sports Cluster

Grading: with honors; Focus: Fitness & Health Management; Diploma thesis: Customer satisfaction and loyalty in fitnesscentre