Blandine MASSELIN

• Efficiently supported the innovation projects and new product launches by providing volume forecasts, pricing strategy, and other recommendations to the Marketing team • Produced new products Key Performance Indicator (KPI) reports and provided recommendations • Managed internal and external reporting tools such as retail price audits and Feature Vision ad reporting system • Directed the set-up of all new products into Agropur internal systems • Was responsible for private label packaging

• Efficiently managed a portfolio of nearly 1 million dollars inventory, from forecasting, to procurement, to discrepancies and trouble-shooting • Analyzed and provided recommendations for various monthly reports • Supported sales with product guidance, pricing and market trends • Delivered competitive analysis and updates to brand costings and price lists • Created promotional flyers, and coordinated product reworks and display requirements

• Conducted market/brand analysis, analyzing consumption and retail data, competitive trends • Developed material linked to promotional activities or brands activation (POS material, sampling, packaging, sales sheets, etc), in cooperation with external agencies • Produced material for internal and external communication (brand website, contest, company blog, brochure, etc) • Was project leader for the planning of corporate events to celebrate the brand's 40th

• Exceeded sales (+53%) and promotion objectives, by selling incremental quantities for display, in 44 supermarkets • Achieved preferred relationships with department/store level personnel within territory • Created and sold store-specific planograms in order to maximize sales results • Analyzed territory trends and communicated competitive and market insights from the retail level to management

Consumer goods marketing, FMCG / CPG

Private Law, Political science

Private Law