Bob Weare

B2B marketing solutions for ambitious companies, from VC backed, high growth start-up’s/scale-up’s to large enterprises, especially Financial Services

Appointed as the first CMO for this high growth, VC-backed RPA software vendor.

Following the acquisition by IBM and the creation of IBM Watson Financial Services, role was extended to cover both Buy and Sell-Side (Insurance, Banking & Financial Markets) solutions and global sales enablement for the whole risk portfolio.

The first Marketing Director of the newly formed Buy-Side business offering portfolio construction, risk management and reporting solutions for insurers, wealth managers, asset managers, hedge funds, sovereign wealth funds, prime brokers and pension funds.

During this period, I ran my own consultancy to help clients achieve better business results though better marketing. Selected client assignments - Aon Corporate Insurance - Divisional Board Director and Interim Head of UK Marketing reporting to CEO

Partner in actuarial consulting firm reporting to the Managing Partner and a member of the Global Marketing Group tasked with developing strategy and co-ordination between Europe, US and Asia Pacific to support growth objectives. Responsibility for European marketing across all practice areas including General insurance.

Investment & Financial Services