Brad Richards

Senior member of the newly founded incubator from Daimler to build and disrupt the future of the mobility industry. We focus on building new companies while working in a lean startup fashion. We are an entirely separate entity but with the full backing of Daimler AG.

Overseeing and conceptualising upcoming features within all major departments at Brandnew based off of direct need from the user, as well as building on the current industry trends for Saas and mobile products. Constantly working with management to plan go-to-market strategies for product launches for B2C and B2B products. Also, constantly bringing Brandnew to the forefront in the marketing industry by showcasing and differentiating the services to a wider range of potential partners.

Team lead of Berlin and Dresden MAGIX Audio. Macro and micro-organizing the development and publishing process, preparing and following up on the different production cycles: pitch, concept, design documentation, mockup, release, live operations.Define product strategy and feature pipeline in collaboration with the senior management.

Work closely with project stakeholders translating user needs, defining the business and system requirements and specifications on each project. Create interactive prototypes to explore and test the effectiveness of an application’s interaction design and conduct usability tests to ensure that the end-user’s needs are being met. Collaborating with the UI Design team and dev team to troubleshoot problems/roadblocks throughout the design & development cycle.

Working closely with the Project Manager to ensure excellent execution of all campaigns, assist with media planning, campaign monitoring, and post campaign reports and case studies. Also working closely with the tech and media operations teams for mobile products, including, among others, launching new native ad products to the market. Additionally, tasked with assisting in the growth and expansion of our mobile network.

Lead of the mobile division overseeing numerous developers and designers that I hired. Heavy focus on analytical data and focusing on important KPI’s such as images developed, maximizing user interaction and profitability of the app, all of which increased anywhere from 150%-500%. In order to achieve this, a complete brand overhaul and re-design of the current iOS app while developing the Android app parallel was needed to be successful.

Lead manager in overseeing and the analysis of over twenty different in-house products in the mobile application field, identifying target groups and lead in the development throughout the product life cycle. Market analysis and conceptualization of mobile apps in numerous different fields with an expertise in developing mobile marketing platforms which increased yearly revenue by over 40%.

Supervising a staff between five to twenty employees at any given moment. Co-ordination of employees, problem solving , waste analysis, shipping and receiving , customer relations and cost management were intricate parts of the management position.