Bruno Larida

Directed the marketing department of Bio-Rad’s Autoimmune business unit, implemented strategic marketing planning process, executed tactical marketing plans, and drove business development, new product development and product launches, including instrumentation and reagents (IFA, EIA and multiplex technologies).

Worldwide launch and management of the autoimmune product line on the BioPlex™ 2200 - the first fully automated, random access, multiplex system (Luminex bead multi-array technology).

Management of the autoimmune IFA product line and instrumentation

Managed a sales team in French Overseas and negotiated with distributors in Turkey and Israel for the sale of reagents and systems in the field of bacteriology, virology, blood virus, immuno-hematology and autoimmunity

Directed sales and account management of the ACCESS® Immunoassay System in clinical laboratories; performed instrument demonstrations; trained laboratory managers and technicians in the southern France territory

Negotiated and sold reagents and systems in clinical laboratories in the immunoassay (SR1, Labotech, and Personal Lab), biochemistry (Toshiba systems) and hematology (9000 series) fields

Command of a platoon including 5 professional noncommissioned officers in charge of the military training of 40 volunteers for overseas

International business training. Exchange with Institut d’Administration des entreprises (IAE) Aix en Provence, France

CAAE

Activities and Societies: President of Student Council - Faculté des Sciences de Luminy, Marseille, France