Burcu Husrevoglu

Responsible of Home Care Category (Fabric Care, Dishwash and APCs) Reporting to Brand Developer Marketing Manager Home Care Category • Global trends and competition research • Creation of new product concepts • NPD working closely with R&D • Consumer tests for the new products • Project leader of all new product development and consumer researches

Bingo Detergent Sep’14 – Jan’16 - Fabric Care Softeners Category • ATL & BTL 360° Marketing: Bingo Soft Signature Line • Consumer research: Bingo new brand strategy Jan – Oct ’16: Bingo Fabric Care Softeners + Liquid Detergents • ATL & BTL 360° Marketing: Hypoallergenic detergents • New Product Development: Bingo Liquid Detergents Launch • Budget tracking: Yearly budget planning and monthly tracking • Sales analysis and sales increasing activities: Monthly sales meeting and on track sales analysis

Hair Coloration Brands: Palette (with 3 sub brands) and Syoss • Leading the Syoss Oleo Intense launch in Turkey • Adaptations of Global Launches and Relaunches (Palette, Syoss, Men Perfect) • Leading the Palette digital campaigns in Turkey • Improving the demand forecast of coloration coordinating with sales, supply chain and region. • Tracking the marketing budget for hair coloration brands • Weekly track of the P&L and sales, followed by actions taken to achieve the target

CEE Region Management, Located in Vienna Austria Strategic marketing management for $625 million turnover category – including 5 global brands: Oreo, Milka Biscuits, Barni Cake, TUC, Belvita Reporting to the CEE Marketing Director Category Biscuits and countries, Responsibilities included - Leading ATL campaigns, - NPD process with R&D - Keeping brand equity within the CEE region - P&L tracking of CEE region

Country role reporting to the Medical Sales & Marketing Manager. Brands: La Roche Posay, Vichy, Skin Ceuticals, Inneov Responsibilities included: - Preparing BTL materials for sales representatives, - Organizing routes of sales representatives - Leading the sun consciousness campaign for the brand La Roche Posay