Cecilia Maldonado
Angestellt, Account Manager - International, PetEdge
Boston, Vereinigte Staaten
Werdegang
Berufserfahrung von Cecilia Maldonado
Bis heute 8 Jahre und 11 Monate, seit Aug. 2015
Account Manager - International
PetEdge
11 Monate, Feb. 2011 - Dez. 2011
Brand Sr. Executive
R. Treviño & Asociados
· Planning, executing and coordinating marketing initiatives derived from strategies to increase the market share in Monterrey for Mexico’s second largest bank. · Coordinate BTL actions, promotions, events, sponsorship programs and strategies for local store marketing activities, direct marketing and CRM according to the client´s needs. · Managing internal and external human resource to guarantee the efficiency and productivity of the projects assigned.
1 Jahr, Sep. 2009 - Aug. 2010
Internal communications and marketing coordinator
Barrett House Medical Practice
· Part-time job while doing MBA studies in Adelaide, Australia. · Coordinated the practice advertising in 3 local media including local magazine, local business website and newspaper. · Organized internal events and activities.
2 Jahre und 10 Monate, Juni 2006 - März 2009
Sales Executive
Dr Pepper Snapple Group
· Key account manager for 17 clients (wholesalers and distributors) in the Northeast region of Mexico, selling beverages such as Clamato, Peñafiel, Crush, Monster and Dr Pepper. · Contributed to the overall Clamato brand growth, being responsible for 13% of Clamato’s total sales increase. · Won 7 new clients and achieved 15% annual growth in 2008 developing B2B customer relationships. · Assisted with the launch of Monster Energy in the Northeast region of Mexico, being the no. 2 energy drink in the U
5 Monate, Jan. 2006 - Mai 2006
Marketing Coordinator
Dr Pepper Snapple Group
· Executed trade marketing strategies for the Clamato brand working with retailers, wholesalers and distributors increasing the product sales by an average of 20% each month in the first semester of 2006. · Supported the sales executive team with the development of the Clamato brand by coordinating activities and working together with the sales force and distributors to increase sales.
7 Monate, Feb. 2005 - Aug. 2005
Account Executive
Grupo Cinco Comunicación
Performed as the link between 5 clients and the advertising agency. · Worked with brand managers of brands such as Cloralex (#1 bleach in Mexico) and Pinol (#1 heavy duty cleaner in Mexico) to satisfy their brand communication needs. · Coordinated a $100,000 USD advertising campaign for Ensueño with marketing initiatives such as print, digital and in-store advertising as well as celebrity branding. · Negotiated with the agency´s three departments (copywriting, art and planning) in order to create effe
Ausbildung von Cecilia Maldonado
5 Monate, Sep. 2013 - Jan. 2014
German
Deutsche Angestellten-Akademie (DAA Nürnberg)
German Course
1 Jahr und 8 Monate, Mai 2009 - Dez. 2010
MBA
University of Adelaide
Marketing
4 Jahre und 5 Monate, Aug. 2000 - Dez. 2004
Bachelor in Marketing
ITESM
Sprachen
Englisch
Fließend
Spanisch
Muttersprache
Deutsch
Gut