Chantal Kasper

Leading the central Brand Marketing Team, including the Design Team | Brand partnerships | Strategic development, implementation, and management of brand campaigns (focus: emerging markets) | C-level positioning, Corporate Communication, PR | Market research | Brand identity | Branding | Digital Marketing | Marketing strategy | Partnerships | Brand Design | Media planning & strategy

GTM strategy: responsible for the development & launch of brand and PR activities as part of the roll-out strategy (France and Netherlands) | Pitching, selection, and introduction of new external partners (agencies) | Close cooperation with the communication managers of the shareholders (VW, VWFS, Renault, Mercedes-Benz) for the implementation of joint communication and PR activities | Brand partnerships | Strengthening C-Level communication | Leadership of the brand team in the heycar group

Positioning of the brand: strategic conception, further development, and management of cross-channel brand campaigns (online, offline, PR, social media) including budget responsibility | Media planning and implementation of campaigns in cooperation with external partners (media agencies, media houses, publishers) | Media pitch and management of external agency partners (media and creative) | Lead the brand team |Partner- and sponsorships (DHB, Goldene Kamera, influencer marketing)

Unterstützung bei der Planung und Umsetzung regionaler und internationaler Projekte der internen und externen Kommunikation. Pflege des Social Media Auftritts, Organisation und Gestaltung von Kunden- und Mitarbeiterveranstaltungen, Erstellung von Broschüren, Flyern, Katalogen und Präsenationen.

Projektassistenz, Analysetätigkeiten, Prozesssteuerung, Administrative Tätigkeiten.

Studentische Aushilfe im Bereich Marktforschung. Führen von Interviews (Telefonbefragungen)

Marketing & internationaler Handel