Christine Marie Quigless

-Technical content optimization including UX Writing–see tools under “Skills” section -Copywriting, Content Creation, UX Writing/Design: Brand Marketing and Growth Marketing focused video, articles, graphics, infographics, SEO/SEA, social media posts, reels, community engagement, email newsletters, webinars -Offer → Segment → Campaign Analysis: performance analyses, according to specified KPIs, and Content Audits, trend-monitoring, repurposing opportunities, strategic content calendar planning–AGILE based

-Developed (using a combination of Human-Centered Design (HCD) and Design Thinking), tested, then published a coaching and/or content-led process that ends menstrual suffering, pain, and PMS through a combination of holistic therapies. -Created and delivered data-driven, entertaining, informative, and clear content on behalf of the brand in for B2B and B2C audiences. Through strategic organic and paid outreach, was able to meet various KPI goals even with a limited budget and ultimately do more with less.

-Developed, tested and adapted a signature method that enables students to get high scores on the ACT (86% of 21 program finishers scored in the 98th%ile), GRE (99% of 12 program finishers scored in the 98th%ile) tests via online courses and tutoring. -Handled curriculum creation, online graphic design, and audio/visual production, to create affordable automated courses -Implemented successful Get->Keep->Grow strategy for customer conversions resulting in 25% retention rate

-Designed and developed utility-led fashion brand using cost-effective production model with focus worker satisfaction -Created and executed a successful Kickstarter campaign, included in “Projects We Love” -Designed multiple e-commerce storefronts including Shopify, handled all back-end html/mail programming for online presence and created high-conversion email marketing campaigns and social media communities (Facebook, Instagram, Twitter)

-Worked with: The Barber Den (formerly Raul’s Barbershop), the Smith College Club of LA (SCCLA), and other small businesses including those in the Wellness, Legal, and Nutrition sectors -Closely monitored and adjusted campaigns and ad sets (Google Ads, Facebook Ads) to optimize for trends revealed by target audience interactions -Created and modified landing pages to improve performance -Produced content and managed appropriate content producers

Completed certification requirements to verify prior self-taught experience (20+ years) for these two broad disciplines. The certifications address: Inbound Marketing, Content Strategy, SEO/Google Ranking Strategy, Guest Blogging Strategy, Website Optimization, Video Marketing, YouTube Marketing, Social Media Marketing, Facebook Marketing, Instagram Marketing, Ads Training: Fundamentals of Digital Advertising, Email Marketing, and Analytical Reporting (Hubspot).