Christopher Gutknecht
Angestellt, Teamlead Acquisition & Optimization, Bergzeit GmbH
München, Deutschland
Werdegang
Berufserfahrung von Christopher Gutknecht
4 Jahre und 1 Monat, Apr. 2015 - Apr. 2019
Head of Online Marketing
norisk GmbH
1 Jahr und 8 Monate, Aug. 2013 - März 2015
Teamlead SEA / Affiliate
norisk GmbH
2 Monate, Juni 2013 - Juli 2013
Senior SEA Manager
norisk GmbH
6 Monate, Dez. 2012 - Mai 2013
Senior Key Account Manager
intelliAd Media GmbH
1 Jahr und 5 Monate, Juni 2011 - Okt. 2012
Senior Account Manager
komdat.com GmbH
- Strategic search campaign development for large B2B client - New business development via benchmark-driven performance agreements - Convinced businesses in non-web driven industries of the value of search by stressing synergies of organic/paid, insights into customer behaviour - Experience in bridging gap between corporate and marketing communication - Cross selling of PPC into SEO, social and consulting, e.g. competitor analyses, site audits - Speaker at several vendor conferences on digital marketi
1 Jahr und 6 Monate, Dez. 2009 - Mai 2011
Account Manager
komdat.com GmbH
Worldwide PPC management for B2B client with 80k/month budget, eight search engines. - Vast experience on client workflow regarding reporting, results-driven review calls, conflict management and cross-selling. - Expanding campaigns into local search engines such as Baidu, Yandex, Naver etc. - Leveraging PPC data for SEO services, as well converting into social and mobile campaigns. - Landing page testing and site auditing in various B2B cases - In depth experience of third-party and/or GA tracking
1 Jahr und 8 Monate, März 2008 - Okt. 2009
Campaign Manager
Komdat.com GmbH
International large-scale PPC management for online retail.
6 Monate, Okt. 2006 - März 2007
Intern
Kern Gottbrath Kommunikation
Public relations for international outdoor industry, online reputation management, automation of client reporting
Ausbildung von Christopher Gutknecht
2 Jahre und 7 Monate, Apr. 2007 - Okt. 2009
Sportökonomie & Management
Technische Universität München
Marketing. Thesis on Paid Search marketing and conversion funnels
2 Jahre, Okt. 2004 - Sep. 2006
Sportwissenschaft
Friedrich-Alexander Universität Erlangen
Public Health, Reseach methodology, Data analysis
Sprachen
Englisch
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Deutsch
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