Dr. Claudia Carletti

Become acquainted with basic knowledge and case studies of HoReCa promotions/event promotions in Japan and acquire knowledge about promotions in a relatively lenient regulatory environment. Building on the familiarization with the topics above, participate in the FY 2010 HoReCa/event strategy formulation for Japan. Develop synergies with JTI expertise and case studies. Participate in HoReCa promotions and event promotions (provide support and advice). Building on the knowledge gained in the 1st year, bec

Responsible worldwide for 1-2-1 marketing programs (market workshops, training, briefing and monitoring, best practices sharing) and for events sponsoring executional excellence across brands / markets / regions in coordination with third party partner and relevant internal stakeholders.

More Program: 2-years job rotation. 8 months brand marketing (Camel) 8 months Sales (sales rep, North East of Italy) 8 months JTI Iberia (Spain, project lead for Camel brand international cross border marketing program, brand activation on MotoGP spanish races, ASP: Gold Coast analysis evaluation and assessment).

Product management experience across all marketing mix tools and across functions (Trade Marketing, Sales, R&D, Logistics, Finance, Senior Management reporting), focusing on New Product Launch Plans, Market research, agency management (ATL, from initial concept to final post production, plus media planning and media buying activities), Marketing budget management and KPI's reporting. Directly reporting to the Marketing Director.

Thesis in Marketing and Communication of Luxury Brands - currently in use as text book. 110/110 with honors