Claudius Herz

AdStrive is a Berlin-based performance marketing agency specializing in international SEA and PPC marketing. Excellence is our aspiration: curiosity, creativity and flexibility make the difference between good and exceptional campaigns in performance marketing. With our expertise, we give brands, people and companies maximum exposure in the right channels. We make sure you are visible in the digital space.

Leading agency for voice and conversational AI. Acquired by Muuuh! Group in 2022 Beyto is a digital agency based in Berlin and advises companies in Voice & Conversational AI. We specialize in creating unique interaction models for intelligent assistants for our clients. We develop strategies, design dialogue models and implement flawless technical applications for extraordinary conversation experiences. We help be successful on the new platforms Amazons Alexa, Google Assistant, Siri, Cortana and Co.

Avenso is the holding company of two well positioned brands, LUMAS and WHITEWALL. As CMO, I was responsible for strategic marketing worldwide. The focus was on the further acceleration of the internationalization process as well as the further development of the clear positioning and leading position within the markets. Classic marketing as well as performance marketing were equally important for success, especially Search, Display, Social, Print, Fairs, Cooperations, POS-Marketing and CRM.

Emesa is a leading online consumer auction platform in the European leisure industry. In January 2013, Oakley sold Emesa to Cyrte Investments B.V. for €95 million. After an unsuccessful attempt in 2011, a new roll out was launched in Germany under the "Aladoo" brand. I joined the team and was responsible for strategic marketing in DACH. Due to financial constraints within the Emesa-Group (mother entity) the German business was discontinued in February 2014.

Lieferando started in 2008 to digitize the food delivery market. Using a state-of-the-art online platform and mobile app as well as excellent and creative marketing, Lieferando quickly succeeded. After the exit in 2014, Lieferando belongs to the Takeaway.com holding group, one of the top three online food marketplaces in Europe. In 2009, I joined the founding team of Lieferando as one of the first employees and accompanied the company through the following four years through all stages.

For me, the entry into digital marketing - as for so many at the time - was classically via a Rocket Internet venture. In my case: TopTarif. In 2008, TopTarif was a successful and serious competitor of Check24. Since 2014, TopTarif has belonged to Verivox GmbH and thus to the ProSiebenSat.1 Group. I was responsible for display marketing and monetization of the website. I developed high-reach creative concepts and devised creative ways to monetize traffic on the TopTarif.de platform (new condition models).

Angewandte Ökonometrie / Strategisches Controlling / Corporate Governance