Consolato Latella MBA PhD

• Identified huge market potential for low emission diesel technologies. • Created a team of professionals and experienced researchers for the business project. • Developed a network of strategic partners and potential clients. • Managing projects for the startup of the company.

• Managed marketing and co-marketing campaigns (BTL, ATL) with Samsung, LG, ASUS, Disney, Warner, 77Agency and other partners, negotiating contracts and defining goals. • Developed and implemented digital marketing campaigns (including search, display, SEO, and social) managing budgets. • Worked closely with engineering and process management teams focusing on product innovation.

• “Best Organizational Check-Up” Award - MBA 2011 • Analyzed trends in high-end furniture sector, focusing on consumer behavior and new touch points. • Developed a breakthrough multi-channel sales strategy for Boffi, Poltrona Frau Group and B&B Italia (3 leading Italian design firms). • Improved the profitability performance and distribution channels of the three firms (new sell-in opp.) while consolidating their relationship with dealers (new sell-out opp. and more in-store traffic) Ouput: www.declub.it

• Developed marketing and advertising campaigns. • Developed branding and advertising strategies for SMEs and Public Sector Organizations.

• Won a scholarship to undertake a full time PhD research project in aesthetics and history of style resulting in scholarly publications. • Developed my skills in working independently, investigating and analyzing data, selecting relevant materials, interacting with other prestigious international specialists in the field and writing reports.

Innovation, Luxury and Design Management

Three-year collaboration with the Department of the History of art at Oxford University.