Cristina Pagnucco

Over 12 months I restructured a marketing team of 6, led BC Tech through a rebrand, website redesign/launch and implemented a marketing communication and content campaign strategy. -Rebrand efforts transformed BC Tech generating 35% increase in brand recognition. -Over 6 months of PR and media relations efforts we gained a 65% lift. -Website traffic grew 24% over 9 months with new email marketing redesign, content creation and influencer storytelling campaigns.

Managed brand campaigns for three online retail sites, planning yearly calendars, managing creative direction, merchandisers, tech development, A/B testing, email and paid marketing. -Increased conversions for fashion and outdoor brands by 35% over 7 months with digital influencer campaigns. -Restructuring cross-functional campaign development with both Vancouver and Seattle teams, increasing productivity and shortened production cycle by 4 weeks.

Implemented social media marketing strategy, produced/directed content, influencer brand campaigns, social customer service, supported community efforts and retail openings. -Increased social media channel followers by 72% within a 6 month period. -Created targeted fashion content, generating a 27% lift in traffic to seasonal campaigns. -Established an Influencer Marketing Program, amplifying brand, social, website, event attendance, content creation and social ad conversion.

Pioneered Vega's social media strategy, content production and influencer marketing programs. -Organically built Vega’s social followers (0-500K) and engagement (65%). -Created a robust and highly successful influencer programs, over 430 bloggers, Youtubers, Instagram and Twitter leaders in the health and wellness field. -Managed content creation, growing our blog to the #1 traffic destination on Vega’s website.

Communications & Writing for Media Social Media Marketing Crisis Communications Media Relations Event Marketing

Fashion Design Development Business Management