Crystal Goh

Department lead in charge of global PR accounts in the agency’s APAC, China, Europe, LATAM and Turkey portfolio of clients. Responsible for overall quality delivery of integrated communications programmes in a range of markets alongside local partner agencies and affiliates, with €20M+ in budget responsibility. Deputy lead of the PR division’s new business pipeline and accountable for 16 direct reports and skills and capabilities development within the company’s global headquarters.

Account Director leading Shell’s Global Motorsport Press Office, driving positive brand association through key OEM partnerships and sponsorships. Led integration of traditional media relations, digital, paid, owned social and internal communications to deliver multi-channel impact on a global scale. Responsible for driving inter-agency integration across the marketing mix to deliver breakthrough brand activations in the B2B and B2C space across 20+ international markets.