Dan Ritter

Improving customer journeys for new and existing customers through all marketing channels with the goal to boost repurchases and cross selling transactions. Furthermore, analyzing customers’ behavior through different KPIs and CRM models (e.g. eRFM) and an increase of automation level for email and print marketing campaigns Ongoing development of coupon and incentive strategy with the goal of increasing margins and optimizing every marketing channel is also part of our daily business.

Definition and execution of omni channel and brand driven communication campaigns via onsite, email and print channels including ongoing optimization of all communication channels through A/B testing. Increase of automation share within email marketing campaigns. Development and execution of a general customer driven voucher and discount strategy for the whole group. Managing team riders (snow, skate, surf, ski) including sponsorship contracts and budgets.

Kampagnenmanagement - Planung und Umsetzung aller Kampagnen (Onsite + Newsletter), Optimierung Shop-Usability, Brand Management, Sponsoring und Betreuung Teamrider, regelmäßiges Reporting an GF

Brand Management & Online Marketing (CMS, SEO), Kooperationsmanagement B2B und B2C, Teamrider Sponsoring, Reporting Geschäftsführung

Verkauf und Kundenbetreuung in den Abteilungen Wintersport, Outdoor und Running

Planung, Organisation und Durchführung diverser Events (Produkt-Markteinführung, Sponsoringauftritte, Sport-Events)

Durchführung Projektstudie: Bedarfsanalyse einer Online-Recruiting Plattform

Einblick und Mitarbeit in Verwaltung, Organisation und Controlling

Sportmanagement / Sporttourismus

Sport, Freizeit und Tourismus / Wirtschaftswissenschaften