Daniela Díaz

 Ensure the regular cross functional interaction in order to develop a demand plan for new and existing products.  Steering of New Product Introduction projects.  Managing interfaces and communication to project relevant departments (e.g. International marketing, supply functions (International packaging development, Production planning, etc.) and involved regions/countries.  Launch and Post-Launch Deviation analysis for continuous improvements.

-Business Change initiatives management*Biscuit Division -Lead commercialization projects for new product developments. -Coordinate Cross-Functional teams in the development and implementation of initiatives while meeting revenue, volume, growth, productivity and quality goals.

-Material Requirement Planning (MRP) and Master Production Schedule management* Bacardi and Martini bottling lines -140 Sku’s, 25 markets. -Ensure finished products availability and stocks levels in compliance with the S&OP target. -Responsible for production capacity regular analysis and supply chain KPIs. -Member of the team “Bacardi Number One”-SAP implementation for supply chain operations.

-P/L monitoring. -Perform onboarding process under the Direct Purchase model for resin suppliers. -Drive cost analysis to identify potential savings. -Provide reporting metrics for Factory Technical Evaluations and Corrective Action Plans. -Molds and dies audit management * 1.640 Mold&Dies allocated in Europe and Asia. -Obsolete disposal process design and management* Write Off: 45% out of 1.640 Mold&Dies allocated in Europe and Asia.

-New business strategy development – retail pharmacy and convenience stores. -Lead the distribution network design required for new channels. -Conduct market researches to identify opportunities to increase the gross sales and the profits. -Lead cross functional team (Finance, Human Resources, Sales and Trade Marketing) to deliver new channel development projects.

-Execution management of Brand Building projects, including briefing, timelines and budgets, in order to achieve short and long-term business target for the brands related to Shave Preps, Aftershaves and Deodorants. -Play an active role in developing new product plan and integrated marketing campaign to support new product launch hat include TV, sampling, promotion and PR -P/L (2005 marketing budget $1,1 MM), financial planning, forecast and volume tracking for Grooming brands (Gillette Series, Soft & D