Daria Lehka

- Planning, setting up, and managing PPC campaigns. - Tracking, analyzing, and reporting results on campaign performance. - Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements. - Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue. - Identifying KPIs and completing work as needed to improve ad performance, etc

- Forming effective paid search strategies - Conducting keyword research, audience targeting, etc. - Creating, analyzing, and optimizing Google Ads, Bing Ads, Facebook/LinkedIn campaigns. - Ensuring that all Google Ads, Bing Ads, and Facebook campaigns are optimized to bring highly targeted traffic. - Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance.

The main ways of study: – development of programs written in object-oriented, functional programming: C, C++, C#, Java; – development of Internet applications based on technologies HTML, CSS, and others; – development and administration of corporate and global computer networks,