Dario Amendola

- Responsability of SEA & Display performance in Italy and SEA performance in the UK - Planning and creation of SEA, Display and paid Social Media campaigns - Steadily collaboration with Google, Bing, Facebook/Instagram and LinkedIn - Creation and implementation of SEA text ads and planning of Display and SoMe ad creation - Handling of modern Google products and tools, such as A/B tests and landingpage tests - SEA & Display reporting and competitive intelligence analysis

- Planning of Online Marketing campaigns - End2End responsability of performances in Italy, France and UK and support to other related teams - Steadily collaboration with Google and Bing contact persons - Optimisation of SEA campaigns with specific KPI goals - Creation and implementation of SEA text ads - Handling of new Ad Extensions and check of the landingpages and links - Competitive Intelligence analysis

- Planning of Online Marketing campaigns - End2End responsability of country (Italy) performances and assigned country/product budget - Managing of entire Online Marketing campaigns and support to other related teams - Steadily collaboration with Google and Bing contact persons - Optimisation of SEA campaigns with specific KPI goals - Creation and implementation of SEA text ads - Handling of new Ad Extensions and check of the landingpages and links - Competitive Intelligence analysis

• Supervision and monitoring of the advertising campaigns (print, TV and online) • Analysis of advertising needs and management of media schedules • Implementing focus groups and customer surveys • Budget management and controlling • Sales performance analysing and reporting • Tracking of competition • Support to Product Management on product launches and naming decisions • Building relationships with the publishers and new cooperation ways with external partners

• Responsible of sales analysis and statistics on a commercial point of view • Responsible in order to control that the requests done by the City Manager are respected • Daily phone calls to sales agents and City Manager in order to manage sales appointments • Develop ad-hoc reports and analysis upon specific request • Overview Sales debriefing meeting providing data to City Manager

•Analysis and support for Area Managers and Sales Force in North Italy & North-West Italy areas •Management and coordination of In-Store Promotions activities for all Italian markets •Daily phone calls to sales agents and Area Managers in order to manage sales activities •Analysis of sell-in KPI's and POP materials for Area and Channels performance evaluation •Trade Analysis in collaboration with Brand Manager of duals brands in Specialist channel •Estimation/Monitoring of budget for in-store activitie

•Analysis of distribution channels and customers •Monthly reports book on Business Performance Indicators (BPI) •Regular monitoring on products in data sheets on SAP

•Planograms for Intimate Hygiene and Liquid Soaps categories with Apollo software •Cross Category Management of artworks for customers flyers •Analysis of IRI sell-out sales data with Oracle Sales Analyzer Tool database

Thesis: "The introduction of telephone services in modern retail. Case study: CoopVoce”.

Thesis: "Competitive strategies in the field of food distribution. Case Study: La Tavola delle Bontà”