David Brandes

• Developed fully-functional MVP for a barrier-free service platform with specific features for more accessibility for people with disabilities. • Contributed to product strategy/roadmap definition. • Coordinated the UI/UX design process with developers and designers and managed the product backlog incl. the prioritization of technical features. • Conducted B2B and B2C interviews to validate MVP and business model • Analysed technologies, markets and competitors to calculate business cases

• Developed data-driven media recommendations and successfully executed campaigns for clients, such as DELL, Fujitsu and Marriott. • Negotiated agreements with vendors to improve cooperation and buying rates (15% increase of discount rates). • Introduction of project management tool to investment team, leading to the reduction of time spent with redundant communication and coordination by 30%. • Relationship building with local vendors in Austria, Germany, Switzerland and all Scandinavian countries.

• Supported Consulting & Planning and Data Insights & Intelligence team with presentations and pitches for clients like Adidas, BMW and Decathlon • Participated in brainstorming sessions for Out-of-the-box marketing campaigns • Conducted data analysis and maintenance of media databases for campaign planning • Researched the market and analysed competitors' positioning for major clients (Adidas, BMW & Nestlé)

Triple crown accreditation: EQUIS, AMBA and AACSB Most relevant courses (ongoing): • Business Research Methods | Quantitative data analysis with R • Digital Transformation | Design Thinking Methodologies, Prototyping and final pitch • Lean Entrepreneurship Project | Development of new business idea "myslope" • Business Model Innovation | Analysis and sustainable reconceptualization of Inditex´s BM • Digital Product Management | Customer Discovery and focus on Protyping

Majors in Management & Marketing Thesis: • Management Challenges for Electric Cars Manufacturers: The Example of Tesla Most relevant courses: • Empirical Business Research • Foundations of Operations Research • International Management • The Entrepreneurial Firm: Building & Managing Professional Organizations • Customer Relationship Management Seminar • Strategic Marketing Simulation Game [MarkStrat]