David Wiesenhofer
Angestellt, Corporate Communications: Corporate PR and Company Spokesperson, KSR Group GmbH
Gedersdorf, Österreich
Über mich
Marketing Generalist: Sports Marketing & Sponsoring Expert with profound experiences in brand management, marketing & communications including: Strategic brand marketing and implementation to drive growth, integrated ATL/BTL campaigns, digital campaigns; Sponsorship strategy, execution and 360 activation. I am a result-driven and ambitious person with a talent for identifying risks, trouble-shooting and turning the disadvantage into an advantage. Experience made me an all-rounder rather than specialist. Main Career Achievements: Creating a bicycle brand from the scratch achieving a profitable 2-digit Mio€ turnover business in the second year; directly responsible for brand as well as product strategy Successful market launch of running, outdoors and cycling eyewear models: Global 360 campaigns, sponsoring program incl. digital activation Contracting & activating athletes winning 50+ Gold Medals at Olympic Games and World Championships
Werdegang
Berufserfahrung von David Wiesenhofer
Bis heute 9 Monate, seit Sep. 2023
Corporate Communications: Corporate PR and Company Spokesperson
KSR Group GmbHCrisis Communication: Coordinating international Corporate PR and Company Spokesperson during company's restructuring process
Overall Responsibility for the Brand Malaguti, all Product Categories including Motorcycles and Bicycles
Creation of Malaguti Bicycles: Overall responsibility for the brand, directly leading Marketing (PR, Communications, Events, ...) and Product (Strategy, Development, Management) Main achievement: Kicking-off a Bicycle Brand from the scratch resulting in a profitable 2-digit Mio € turnover business in the second year
Setting up Bicycles Business for KSR Group; Exploring Business Potential of Bicycles for KSR Group and integration in the group
Evaluation of Group Brands for growth potential with focus on e-mobility; Product Management A-TO e-scooters
13 Jahre und 11 Monate, Apr. 2005 - Feb. 2019
Global Sports Marketing Manager adidas eyewear
Silhouette International Schmied AGGlobal Sports Marketing Strategy as well as int. execution Brand Marketing, Brand Management Managing HQ team and team of national sports marketing managers Athlete Sponsoring Olympic Campaigns since 2006: Overall lead Global marketing campaigns Digital Marketing: Athlete activation campaigns (own, earned and paid channels), content creation & story telling PR: Creating and running PR Events
1 Jahr und 3 Monate, Feb. 2004 - Apr. 2005
CEO
The Source, ltd. (Hong Kong & Mainland China)
product sourcing trading quality control marketing & events
2003 - 2005
Chief Purchasing Manager China
Trium Trade (China)
Product Sourcing in China für vorwiegend Werbeartikel, Qualitätskontrolle, Export
6 Monate, Sep. 2003 - Feb. 2004
English Lecturer (PhD & MA courses)
Jiangxi University of Finance & Economics (Nanchang, China)
Teaching Advanced English for MA & PhD Students
5 Jahre und 2 Monate, Juli 1998 - Aug. 2003
Project Manager
boarders palace marketing
Event management & logistics: Overall project lead of events, e.g.: Snowboarder Opening Kaunertal, Lords of the Boards Fieberbrunn Sponsoring: Acquisition, sponsor concepts, implementation, hospitality services, evaluation; Clients: T-Mobile, Tirol, Eastpak, Poptel ASA – Austrian Snowboard Association: Press representative as well as team lead marketing Full Service Marketing: Brand development, corporate design, media planning, direct mailings, PR; Clients: Sölden, Silvretta Nova
Ausbildung von David Wiesenhofer
2019 - 2019
Digital Marketing Strategies
Kellogg School of Management, Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, Artificial Intelligence & Analytics
1994 - 1998
Tourism & Recreation Management
IMC - International Management Center Krems (Austria)
Sports Tourism
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Spanisch
Gut
Chinesisch
Grundlagen