Deni Šimić

- leading BORA’s "Design System" service - establishing a culture of transparently sharing design decisions in a rapidly growing enterprise (+20 people/month) - nudging makers & deciders of design to standardizing & open-sourcing their design implementations - co-creatively setting service’s direction through North Star w/ BORA’s design community - defining the service’s success w/ OKR, KPIs - guiding fellow UX designers in systemizing product-specific design decisions

- enabling a code-based/“living” Design System - tying people from necessary fields together (PM, Development, Marketing, Design) - researching, synthesising needs of numerous internal products - streamlining design workflows to foster an ever-growing, collaborative (internal) product - helping shape the definition of a Design System’s performance - developing ways to measure a Design System’s growth/success

Tools Usability/AB-Tests In-Depth Interviews Card Sorting & Tree Testing On-Site User Research — e.g. in Tokyo Design Sprints/Workshops — team & product Heuristic Analysis Outputs Workflows — project partners & team CJMs, Task & User Flows, IA, Wireframes, Prototypes, Visual Design Modular motion systems Team Agile, Lean, traditional UX Projects Product Design with eCom, flagship stores, int’l. rollouts — IQOS competitor Strategy for a holistic motion system — German car manufacturer

Outputs Visual Design Information Architecture Market/Competitor Analyses Dev. Handoffs Motion Graphics (Micro-Interactions, Transitions, Logos, Icons) Logo Design Brand Development Packaging Design Systems Iconography Projects IA for an eCom from a startup in HH focusing on delivering fresh, seasonal & regional goods Dashboard of a B2B Remote 3D Mapping service provider Holistic Brand Dev. for a sports brand offering feature-packed fitness gear like towels, keychains, gym balls, …

Branding, Editorial Design, Design Thinking, UX, UI, Motion Graphics (Thesis: denisimic.de/bot-stuttgart)