Denise González

Continuous development of opportunity analysis and market research with a B2B2C approach and focus on the dental sector. Analysis of product, price and competition and creation of marketing and communication strategies based on the results of the studies. Creation and analysis of KPI's to measure and evaluate monthly sales performance from a Marketing perspective. Support in the area of international sales, with a specific focus on the Spanish market.

Responsible for carrying out the creation of the Communication and Marketing area at national level. Creation of content and campaigns for social media (included graphic design, photography and video editing). Design of printed communication material. Editor of the blog, and writer of press articles for external media. Responsible for the creation of the strategy to monetize the YouTube channel. Design of the Back and Front-End of the website with the help of templates and plug-ins for Wordpress.

Successful projects as a communications professional: Launched the first Brand Week at Caterpillar plants located in northern Mexico and south Texas. Creation of the first internal blog to promote and increase employee engagement. Successful activities as Administrative Assistant: Analyzed data to measure department improvements in advanced Excel and designed PowerPoint presentations for General Managers.