Dev Rakshit

Inhaber, Multichannel Branding & Communications Expert, BrandCrusader

Zurich, Schweiz

Fähigkeiten und Kenntnisse

Strategic Marketing:
planning process
positioning
brand life-cycle management
consumer segmentation
digital strategy
product launches.
Global Communications:
integrated communication platforms
corporate and internal communications
PR plans and tactics
social media / CRM.
Branding and Advertising:
brand architecture
brand identity
key message development
creative concepts and advertising campaigns.
Mother-tongue English
fluent German
basic Italian

Werdegang

Berufserfahrung von Dev Rakshit

  • Bis heute 14 Jahre und 9 Monate, seit Sep. 2009

    Multichannel Branding & Communications Expert

    BrandCrusader

    Advising clients from premium retail, cosmetics, lingerie, biopharmaceuticals, med tech and boutique agencies on all aspects of strategic marketing, multichannel communication concepts, and branding & advertising. Extensive experience in running workshops, serving as sparring partner to C-level executives, mentor for individual coaching and team development.

  • 2 Jahre und 6 Monate, Jan. 2012 - Juni 2014

    Director - Health, Science & Consumer Practice

    Burson-Marsteller AG

    Led new practice supporting clients from the fields of Health & Lifestyle, Science Communications, and Food & Nutrition reach their target audiences.

  • 2 Jahre und 2 Monate, Juli 2007 - Aug. 2009

    Head of Strategic Marketing & Branding

    Daniel Swarovski Corporation AG

  • 2 Jahre und 6 Monate, Jan. 2005 - Juni 2007

    Head of Global Marketing Communications

    Daniel Swarovski Corporation AG

  • 3 Jahre und 4 Monate, Aug. 2001 - Nov. 2004

    Communications Strategy Manager / Global Brand Communication Manager

    Novartis Pharma AG

  • 2 Jahre und 10 Monate, Aug. 1998 - Mai 2001

    Account Director / Strategic Planner

    EURO RSCG Advertising Agency

Ausbildung von Dev Rakshit

  • 9 Monate, Okt. 2014 - Juni 2015

    Digital Marketing & Social Media

    The Institute of Direct and Digital Marketing

  • Marketing

    City University, Bellevue, Washington, USA

  • Carbohydrate Chemistry

    University of Birmingham, Birmingham, UK

Sprachen

  • Deutsch

    Fließend

  • Englisch

    Muttersprache

  • Italienisch

    Grundlagen

Interessen

digital technology
emerging markets
retail trends and consumer insights
snowboarding
biking
jogging
literature
fine wines & cooking

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