Diego Lapegna
Angestellt, Senior Marketing Specialist - Italy, Infobip
Milan, Italien
Werdegang
Berufserfahrung von Diego Lapegna
- Marketing and brand strategy: owner of country's marketing plan - Management of the marketing budget; controlling of KPIs - Strategically and operatively active in: .Implementation and analysis of integrated marcom campaigns, across all channels .Digital marketing (Email-marketing, SMM, SEM, webinars, landing pages) .Event management .PR: management of ext. PR agency; media planning and placement - Lead generation responsibility
3 Jahre und 7 Monate, Feb. 2015 - Aug. 2018
Marketing Specialist
IDECO srl
Marketing specialist in the FMCG field. DIGITAL MARKETING: - SMM, Webinars, Email Marketing - Content generation EVENTS MANAGEMENT - Fairs: project conception and management PRODUCT MANAGEMENT - Brand strategy and product's identity definition - Development of packaging and POP materials: conception, suppliers management - Planning and/or execution of marketing campaigns on various channels; creative agency management - Conception of print collaterals - Copywriting
Ausbildung von Diego Lapegna
2 Jahre und 1 Monat, Okt. 2012 - Okt. 2014
Economics
Free University of Bozen-Bolzano
- Economics - Statistics - Management
6 Monate, Jan. 2011 - Juni 2011
Erasmus Programm
University of Helsinki
3 Jahre und 1 Monat, Okt. 2008 - Okt. 2011
Communication Studies
University of Padua
- Communication - Marketing - Sociology
Sprachen
Italienisch
Muttersprache
Deutsch
Fließend
Englisch
Fließend
Spanisch
Gut
Französisch
Grundlagen