Dirk Schülgen

Design and execute the Fond of (FO) business plan with full P&L responsibility for €100M net sales. Lead sales, digital, marketing and product teams with 160+ personnel to execute all elements of the FO business plan and ensure delivery of profit objectives. Create compelling brand statements, sales and marketing plans to drive consumer engagement, loyalty and monetization. Expanded the FO product range to increase life time customer value and set up processes for a professional growth organisation.

Responsible for all Nike Marketing activities and Nike product groups within the Region of Germany, Switzerland and Austria including Digital, Brand Management, PR Communications, Retail, E-Commerce, Events etc. Strong focus on consumer engagement, energy and content marketing. Member of the AGS managing board (authorized signatory). (14 direct Reports, 69 indirect reports).

Responsible for designing and executing all Marketing activities within the CEE Region (Germany, Austria, Switzerland, Poland, Czech Repulic, Slovakia, Hungary and Russia) and achieving a net sale of $550M. (3 direct Reports, 45 indirect reports).

Leading the Marketing teams for the German, Swiss and Austrian Market including Product Marketing, Public Relations, Customer Service and Online/CRM. (5 direct Reports, 41 indirect reports).

Responsible for all Marketing activities within Gremany, forecasting, pricing and media buying. (10 direct Reports). Key Achievement: Set new internal standard in the way EA markets products through integrated and effective campaigns, high profile cross-promotions and award winning community marketing.

Designing and executing all Marketing activities around EA Partner products, including partner management, P&L responsibility, forecasting and pricing. Responsible for partner management with companies like LucasArts (Star Wars, Indiana Jones), LEGO, Capcom, DICE, SquareEnix and RTL.

Project Assistance and support of consultants on-site for customers like Deutsche Telekom for strategic marketing projects.

Assignment at Eutelis Consult inc., Washington D.C. to support the start up of the EUTELIS US branch together with one consultant on the ground.

Kommunikation, Werbung, Media, Marketing

Westdeutsche Akademie für Kommunikation in Köln, WAK