Dominic Ferry

Working with PayPal's largest global merchant partnerships to create and execute co-marketing campaigns, across owned and paid media channels executing campaigns across NA, EMEA and APAC. Working with brands like Ubisoft, Uber, Google, Spotify, Disney, AliExpress and more.

Working with SMBs and start-ups, covering everything digital marketing, from basic web development to complex e-commerce platforms projects on Magento, Shopify, WooCommerce, SpreeCommerce and custom platforms. Developing data driven digital growth and retention strategies using all channels: SEO, email, affiliates, paid media. CRO, social media channels, and customer life cycle data.

Working in the Channel Sales Team on contract. Managing Google's partnerships with Premier Partner agencies. Working at the strategic level to grow their business via acquisition and up sell strategies and to drive higher performance for their clients by adopting machine learning technologies.

Food FMCG Retail E-commerce. Online supermarket focused on Asian produce. Brought in to build a marketing team and develop a new subscription meal box product service, this was setup as a new brand called Feast Box which was built on the Shopify platform.

Food Industry: FMCG Retail E-commerce: Artisan grade food produce delivered from farm and producers to customers. Helped to insure a smooth transition in the re-brand from Market Porter to Heartier, insure best-practice SEO strategies to maintain rankings, implement best practice tracking and reporting to develop digital marketing growth strategies across all paid channels.

Food Industry: FMCG Retail E-commerce: High quality specialty organic, eco-friendly coffee pods for Nespresso machines. Brought onboard to develop the digital marketing growth strategy, bring new ideas to the table and creating ‘best in class’ online campaigns, analyse and optimise performance of ongoing digital campaigns.

Healthcare Industry: All things e-commerce and digital marketing. SEO, PPC, e-mail marketing, affiliate marketing management, social media for UK and France. Website UX improvements and project management of external development team.

Digital Marketing Industry: Created new business opportunities, managed client acquisition and sales for marketing projects to global client base including outsourced work from other London marketing agencies, covering: localisation, client acquisition, web development, social media and direct marketing, SEO, SEM, email marketing, social networking, personal brand management, reputation management.

Attracting new business partners, affiliates, and customers. Penetrating existing markets and investigating new business opportunities. Responsibilities include: Public Relations, Project Management, Marketing Strategies, Monitoring Sales

Sales and marketing management, designing and implementing marketing plans including radio, newspaper and cold calling campaigns. Performing market research and creating targeted advertising databases.

Global Marketing Internet and Digital Marketing Communication International Business and Negotiation Risk Management Project Management