ELISA CORVI

Dipartimento: Marketing - Comunicazione, governed, allocated and monitored marketing quarterly budget created and executed marketing strategies across multiple new channels to increase product sales and client penetration, resulting in +45% Y/Y sales revenue growth Developed sales materials and communications for sales representatives and clients to increase market penetration and benefits usage, increasing customer base by 30% Y/Y

Dipartimento: Marketing - Comunicazione, After a local marketing role, I had the opportunity of driving Marketing Communications with cross country projects for the EMEA Hardware Business Division in conjunction with Worldwide Marketing. High impact projects: Created and controlled $1MM+ annual budget for marketing, advertising and promotions (EMEA wide) coordinated sharing of marketing campaigns best practices across EMEA countries rolled out the end-to-end US marketing process across EMEA subsidiaries d

Dipartimento: Marketing - Comunicazione, built integrated demand generation plans for hardware product portfolio executed co-marketing demand generation campaigns (online, offline) with partner channel; performed critical analysis on marketing campaign effectiveness and ROI generated. Decreased campaign ROI to 3-5% Conducted on-going analyses and reporting of key business metrics, competitive intelligence and market research

Dipartimento: Vendita - Commerciale, IBM EMEA SALES & SUPPORT CENTER Dublin, Ireland Inside sales for Hardware and services products contacted and nurtured selected Italian customers in the upper Mid Market. generated yearly revenue pipeline of US$ 500,000; participated in designing telesales lead management process. mentored newly hired telesales accounts; coordinated team of 10 people leading the UK Inside sales team.

laurea in Economia Aziendale e Amm.ne di Impresa