Ekaterina Sukhova

Berufserfahrung von Ekaterina Sukhova

• Bis heute 1 Jahr und 6 Monate, seit Dez. 2022

  Senior Product Marketing Manager (B2B)

  Joompay

  Created and implemented a GTM strategy for cross-border payments solution from scratch (+550 new decision makers’ leads in a pipeline within 3 months & +20 new SME accounts in onboarding) Launched a strong agent referral program (+5 Enterprise-level customers in the pipeline) Built an automated digital sales funnel across multiple channels (email, SMS, messengers, Calendly, etc.) to increase conversion rate from lead form to onboarding meeting (+40% CR).

• 2 Jahre und 6 Monate, Juli 2020 - Dez. 2022

  Product Marketing Manager (RouteQ SaaS service stream)

  Yandex

  Designed and handled end-to-end product launch processes to generate demand (x3 YoY revenue growth). Launched and efficiently managed integrated marketing campaigns to provide SME leads generation. Growth in SQLs by 300%. Created and implemented account-based marketing plans to deliver new product features to Enterprise-level customers and increase customer satisfaction (NPS – 96%). Developed and maintained stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle).

• 6 Jahre und 5 Monate, März 2014 - Juli 2020

  Product Marketing Manager (Corporate Products Stream)

  ABBYY

  2 deserved promotions within the team. Led and managed product launches, including all aspects of positioning, cross-functional team support, PR briefing, media promotion, collateral development, pricing and licensing policies, web content creation. Collaborated with global consulting firms such as PwC, KPMG, Accenture, and others. Organised and executed self-branded events, such as Digital Enterprise (400+ senior executives of leading financial and oil&gas companies as participants).