Eliza Ioana

My remit is to set up a smart innovation function for the company and run a variety of experiments to identify and evaluate growth opportunities for IONOS. I test and evaluate new sales and marketing channels and new partnerships for the company. I introduce new tools, channels and processes to the company and set up the right structure so that these can be scaled up and embedded in BAU.

My role is to manage all aspects of the Go-To-Market to position IONOS successfully in the UK Market. I lead a Sales and Marketing Team for the UK market.

I develop strategy and execute omnichannel campaigns for our Business products across channels - direct mail, email, PPC - video, social, display, paid search, aggregators & affiliates, native & partnerships. I manage external agencies to deliver assets. Lead the introduction of the Salesforce marketing automation platform to Barclays demonstrating my ability to manage complex change processes.

I was appointed to this interim role with a view to set up a marketing & communications function for the organisation and to develop a communications team. I led on marketing strategy, branding, content marketing, SEO & PPC, website management, email marketing, social media management, events participation, internal communications as well as employer branding.

I oversaw Black Pepper's marketing activity, both online and offline. I supported company growth using the full marketing mix, focusing on branding, demand generation and lead generation. Results: > Twitter following uplift by 25% > LinkedIn following increase by 35% > Website unique visitors uplift by 75% and website visits by 63% > Content production increase by 25% > Media reach uplift by 41%

I was in charge of the overall marketing activity for FGI Limited. I created and implemented the marketing strategy using the full marketing mix, including branding, building awareness, sales campaigns and CSR. Achievements: > I successfully implemented a new brand, including new courseware, a new website and a full suite of marketing collateral > I contributed to an overall 5% increase in annual turnover

I was in charge of developing British Council’s service portfolio locally, by introducing new services and maximising income through online and offline marketing activities. I managed eight services in three cities and a team of two part-time collaborators and three interns. Results: > 525% ROI in 2013 > I introduced 3 new services, which became profitable within the first year > The internship programme designed by me was selected as best practice in EMEA

I was in charge of managing the library @British in Bucharest and of maximising income through online and offline marketing activities. My achievements: > I successfully rebranded the British Council library, while increasing its annual income by an average of 10% > I designed a new internship programme through which more than 50 interns were recruited between 2009-2013 > I increased the Facebook following by 30% annually

Press monitoring Daily and monthly reporting on press monitoring Media relations Writing press releases Organising events The clients I worked on a regular basis were Heineken, Cartoon Network, Discovery Channel, TCM. I also worked with Tenaris, BASF, Remedio (pharmacy chain) and the Royal Embassy of Norway.

Designing and formatting PowerPoint presentations according to company standards Designing and formatting all external documents according to company standards (tenders, reports, etc) Organising events