Eszter Ludanyi

Strategic Brand Management; Brand Strategy; Market Research; Client Management; Contract Negotiations; Budget Planning; Marketing Campaigns; PR Events

- in charge of developing the company culture to embrace elements of flexibility and collaboration to increase the company’s competitiveness -Key responsibility on strategic and execution level -Led and embedded a visionary strategy for MOL culture transformation in line with industry best practices to attract new talent -Implementation of a ‘4 values campaign, agile methodology across 3 substantial team projects, identifying opportunities, moving 11% of costs from fixed to variable

-Managing international sales and export-related projects -Designing and implementing strategic and tactical marketing plans to effectively increase revenue and profits -Developing effective working relationships with key clients -Coordinated and supervised a delivery timing system. -Led a successful centralization of client support functions and sales channel integration. Improved project efficiency by 10% -Created solutions for customers utilizing the company’s logistic plant

-Saved the company over 100 000 EUR by negotiating advertising and commercial sponsorship contracts. -Responsible of trade marketing activities including wide range of advertising and promotion campaigns -Coordinating special trade shows and promotional events with over 100 senior partners from around the world Main achievements: -Provided the highest quality of service to meet customer expectations reaching 97,5% customer satisfaction rate -The estimated signed contract

• Gathering experience as the ‘right hand’ of the CEO • Resource management leading to achieving the highest customer satisfaction rate in my group

• Contributed to increase the monthly revenues by 64 000 - 420 000 EUR with debt handling and account management practices • Gained 30 new customers and profitable business opportunities with my comprehensive searching and sales campaign

Economic Diplomacy and International Management, Public Relations Specialization