Ewa Pawlowska

- EMEA region coverage - Inventoried customer and sales force needs by determining marketing needs for the region and understanding key sales needs and constraints - Defined and implemented the Trade strategy including product road mapping - Fully accountable for the creation and execution of the regional marketing plan and corresponding budget - Coordinated local activities for Trade in EMEA - Supported local sales teams with customer calls - Projects’ Leadership in the Outdoor business

- 2 countries covered: United States and Canada. - Marketing budget management – 3.700.000,00 USD. - Customers’ oriented projects, to grow the business – Panel Builders channel, customer’s survey - Brand awareness – build up the media plan per verticals, e- marketing tools creation, packaging redesign. - Leads generation – SAP CRM system implementation for the market. - New products’ launches - communication tools, customers’ oriented campaigns.

- 33 countries covered - Strategic marketing: market intelligence accordingly to business priorities / verticals; VOC surveys. - Market research: markets and customers’ insight, implementing executable action plans. - Products’ commercialization: go-to-market strategy, price positioning, marketing & communication tools. - Project management: among all GE P&L's - Promotions & events: sell-out growth generated in 1st year – 37%, in 2nd year – 14%; costs 17% down. - Lead new customers’ development.

- Go-to-market strategies: electricians, installers, architects, distributors, retailers - Marketing research: market mapping/segmentation for electricians, architects and retailers - Managed the budget including purchasing negotiations – 850.000,00 EUR - Created and executed the brand policy, rationalized branding for acquisitions - Built up a process of new products’ launching for a Distribution channel - Leadership in national and international projects: “Customer’s welcome”, market-mapping survey

- 1 country covered: Poland, approx. 30 branches - Implemented motivation programs: self-financing, dedicated to installers (30 outlets). - Negotiated marketing agreements with suppliers. - Run customers’ insight researches. - Maintained and coordinated customers and employees’ events. - Managed the team of 4-people.