Fabian Schmidt

Launch & Lifecycle Marketing Communication @Bosch eBike Systems

- #LikeABosch Campaign Management (Effie Gold Award Winner 2020 et al.) - Digital Corporate IoT-Content Marketing Strategy at iot.bosch.com - Project managing of all campaigns from beginning to end ensuring they meet the target objectives. - Plan, brief, coordinate and oversee lead agencies and local Bosch marketing teams on campaigns. - Generating reports of campaign results, including web analysis and evaluation of KPIs - Ensuring all marketing campaigns are delivered on time and within budget

- Responsible for the Global Social Media Strategy for the Signia Brand (former Siemens) - Develop digital content strategy, framework and guidelines to ensure digital-first content creation for all campaigns and touch-points - Lead the digital publishing strategy across owned channels and paid social according to the global brand and category calendars - Social Media Monitoring & regular reporting of Signia's overall Social Media performance

Analyzing Signia's (former Siemens Hearing Systems) current social media setup with the objective of increasing Signia's brand awareness via social media marketing

Marketing

Marketing & Sales, Human Resources Management